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Marketplace 3.0

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About the Author

HIROSHI MIKITANI is the founder and chief executive of Rakuten, a leading player in the global e-commerce market, which recently purchased Kobo and Buy.com, as well as acquisitions in France, Germany, and Brazil. He appeared on the Forbes 400 list for the first time in 2006, and today is ranked at No. 182 with a net worth of $5.6 billion. An Internet evangelist, he has more than 350,000 followers of his Twitter feed. Mikitani has been featured in national and international broadcast and print media, including CNN, The Wall Street Journal, Bloomberg, BusinessWeek, The New York Times, the Los Angeles Times, The Globe and Mail, The Economist, and the Financial Times, among others. Mikitani received an MBA from Harvard Business School, USA and today lives in Tokyo, Japan.


"Marketplace 3.0 is highly readable and largely devoid of the jargon that often mars similar efforts. Mikitani gives a well-considered argument for why Rakuten's business model should be the way of the future...Mikitani's vision for the next stage of the online revolution and his conviction that internet companies have a responsibility to drive change for the better may be an inspiration to aspiring digital entrepreneurs" -Michiyo Nakamoto, Financial Times "Hiroshi Mikitani is that rare thing in Japan: a businessman who wants radically to change society, but who also has the ear of the Japanese establishment...Marketplace 3.0 contains much homespun wisdom about business" -The Economist "Marketplace 3.0 delivers a refreshing and inspiring outline of author Hiroshi Mikitani's view of the new rules of borderless business...this book offers an easy but provocative read, and gives a refreshing alternative to accepted Western ecommerce practices" - Marketing

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