Chapter 1 PREFACE Chapter 2 1 THE RISE OF AMERICAN MASS MEDIA Chapter 3 2 GOVERNMENT REGULATION AND THE BUSINESS OF BROADCASTING Chapter 4 3 THE RISING TIDE OF DE-REGULATION Chapter 5 4 TODAY'S MEDIA MARKETPLACE Chapter 6 5 MASS MEDIA IN MODERN SOCIETY Chapter 7 6 EVALUATING MASS MEDIA PERFORMANCE IN A DE-REGULATORY ERA Chapter 8 7 THE MAKING OF MASS MEDIA POLICY Chapter 9 8 A MASS MEDIA POLICY FOR THE 21st CENTURY Chapter 10 Afterword
Carl R. Ramey is a communications attorney who, for thirty years, was on the front line of mass media policymaking in the nation's capital.
Carl Ramey's book is an insightful and provocative work that challenges conventional policy assumptions by someone with great understanding of both the theoretical and practical challenges involved in communications policymaking. -- William E. Kennard, chair of the U.S. Federal Communications Commission under President Bill Clinton Based on his years of experience as a communications lawyer, Carl Ramey argues passionately that today's modern mass media are failing to serve the public good, and he lays much of the blame at the doorstep of deregulatory policies. To his credit, Ramey is not content, as he puts it, merely to diagnose the disease. He offers a bold policy prescription as the cure: Complete the deregulation of commercial broadcasting, and provide more government funding to the public broadcasting system. Even those, like me, who disagree with Ramey's diagnosis and cure, will agree that he has written a thoughtful and provocative book. -- Randolph J. May, president, The Free State Foundation Mass Media Unleashed should be 'must reading' for policymakers, scholars, and, indeed, anyone concerned about the impact of government regulation of mass media. Carl Ramey, a thirty-three-year veteran of the Washington policy scene, has written a provocative yet eminently sound indictment of the failure of Washington policymakers to regulate media in a way that is responsive to contemporary concerns. Brilliantly written, Mass Media Unleashed is a scholarly work that is free of jargon and, most importantly, is a timely and thoughtful contribution to the ongoing debate over mass media policy. -- Erwin G. Krasnow, partner, Garvey Schubert Barer Law Offices Ramey provides an excellent history of what has gone wrong with broadcast regulation... Recommended. Lower- and upper-division undergraduates, faculty, professionals, and general readers. CHOICE, Vol. 45 No. 6 (February 2008) Superb book... Based on the long experience of a communications lawyer who knows so well how the present policy has failed, this book is a most commendable effort and a great blueprint for reform. -- . Federal Communications Law Journal, March 2008 If you feel media are delivering less public service and that their concerns for the bottom line are delerious to our society, you'll find thoughtful discussion here...The book is a thoughtful, academic, readable essay about the history of media policy. Radio World, December 2008 Mass Media Unleashed takes a frank, hard look at the state of the broadcast media today and of the policies that got us here. Given the reputation of the author, the thoroughness of his research, the clarity and persuasiveness of his analysis, and his accessible writing style, this book is certain to pose a challenge to communications policymakers that cannot be ignored. It is a must-read not only for legislators, regulators, attorneys, and serious students of communications policy, but for anyone who cares about the impact of the media on our lives and our society. -- Fred H. Cate, Indiana University School of Law, Bloomington