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Going head-to-head with competitors is a recipe for slow growth and low margins. There's a way to do better. DPR Construction is a $2.5 billion company operating in the fiercely competitive and highly commoditized construction industry. Unlike most of its peers, it has achieved years of spectacular growth and has currently reached number ten on Fortune's 'Best Places to Work' list. How did it accomplish this? By being better. Back when DPR was small and relatively unknown, the company launched itself ahead of the pack by becoming an expert in emerging customer needs like digital infrastructure, energy efficiency and green materials. Instead of waiting for clients to come to it with problems, DPR introduced clients to solutions they didn't even know they wanted. The strategy paid off so well that when Apple decided it would build its futuristic head office in Silicon Valley, DPR was its obvious choice. Matter, the fruit of ChangeLabs Founder and President Peter Sheahan's three-year research project, identifies dozens of companies that became the obvious choice in crowded markets. These companies transcended disruption by proactively rethinking their industries and developing new business models. Showing remarkable curiosity, creativity, courage and generosity, they held themselves accountable for taking customers on a journey toward the future. They became beacons of innovation and collaboration, elevating their business models, their relationships - and inevitably, their results. Better organizations are remarkably diverse. From high-profile brands like Adobe and Nike, to boutiques like Lang Marketing and BlueShore Financial, organizations of all shapes and sizes have utilized the forward-looking strategies described in this book with dramatic results: more revenue, more sustainability, bigger profit margins, and greater market share. Matter offers illustrative case studies and a tactical framework that will become your blueprint for making your organizations ever better. It's time to see yourself as a leader, and to invest beyond your four walls. Start the exciting journey and become a business that is stronger, elevated ...simply, better.
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About the Author

Peter Sheahan (Author) Peter Sheahan, Group CEO and Founder of global consultancy Karrikins Group, is known internationally for his innovative business thinking and thought leadership. Having successfully grown his own global company, Peter knows firsthand the challenges of building a business in a volatile and disruptive world. He has worked with some of the world's leading brands, including Microsoft, IBM, AT&T, and Wells Fargo. In addition to being a leading business author (his books include Making It Happen, Flip and Generation Y), Peter has been named one of the '25 Most Influential Speakers' by the US National Speakers Association and is the youngest member to have ever been inducted into the Association's 'Hall of Fame'. Dom Thurbon (Author) Dom Thurbon, Co-founder and Chief Creative Officer at Karrikins Group, is a thought leader, keynote speaker, and world top-10 debater. Dom has partnered with brands such as Commonwealth Bank, Singtel, Lexus, and Johnson & Johnson to architect award-winning behaviour change programs that reach over 750,000 people annually. He sits on the Education Advisory Committee of Child and Youth Finance Intern

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