/ Key title Scaldingly honest, impeccably researched and movingly written, 'MAXED OUT' is, as 'FAST FOOD NATION' was to the food industry, the book the captains of the debt industry wish you would never read. / James Scurlock is an acclaimed documentary filmmaker. 'Maxed Out', his documentary, won the festival prize at the South by Southwest film festival. The UK film distribution is being finalised, and it will be shown at the Leeds film Festival in November 2006 and released in cinemas nationwide in early spring 07. / To be supported by extensive D2C activity - online campaigning on this issue via viral emailing, chatroom infiltration, targeting of organizations such as the Citizens' Advice Bureau, trafficking of innovative digital assets including clips from the film, a pod-cast from James Scurlock, and downloadable 'teaser' chapters. / When the film is released in UK cinemas, we aim to work closely with the film distributor to promote the book around the launch. / Strong publicity anticipated -- from news and comment programmes (such as Newsnight) to daytime television programmes (such as R&J). Hype around the book will ensure it receives strong coverage in the financial pages, student pages and other lifestyle sections of the press. Good serial placement will be achieved. / Scurlock is also addressing organisations such as the Canadian government and speaking on his findings.
James Scurlock is a young investor-turned filmmaker. An entrepreneur since his university years, James opened several successful restaurants which he later sold. He has also contributed as a freelance writer to several magazines and newspapers. He spent over two years researching and filming a documentary (also titled MAXED OUT) about the credit industry that premiered in March at the South by Southwest Festival.
On `Maxed Out', the movie:
'Powerfully moving. No wonder folks are cheering.' Toronto Star
`With equal measures of righteous outrage and sardonic wit, Scurlock illuminates the dark side of capitalism by examining the worst abuses of the consumer-lending industry.' Variety
`Takes a scathing look at the lending industry and reveals the tragic consequences of excessive consumer debt.' Newseek
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