"Foreword Acknowledgments Introduction 1. Power of Persuasion 2. Twelve Laws of Persuasion 3. Law of Dissonance: Internal Pressure Is the Secret 4. Law of Obligation: How to Get Anyone to Do a Favor for You 5. Law of Connectivity: Contagious Cooperation 6. Law of Social Validation: The Art of Social Pressure 7. Law of Scarcity: Get Anyone to Take Immediate Action 8. Law of Verbal Packaging: The Leverage of Language 9. Law of Contrast: How to Create Extra Value 10. Law of Expectations: The Impact of Suggestion 11. Law of Involvement: Create and Awaken Curiosity 12. Law of Esteem: How Praise Releases Energy 13. Law of Association: Create the Climate 14. Law of Balance: Logical Mind vs. Emotional Heart 15. Pre-Persuasion Checklist Epilogue Notes Index"
Kurt Mortensen (Provo, UT) is one of America's leading authorities on persuasion, motivation and influence. He offers his speaking, training and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors.
"The Roanoke Times: ""A powerful tool for those in sales, for those wishing to influence a boss or for those wanting others to do different."" Black Men magazine: ""This book has applications in all areas of your life...Convince anyone to give you anything, anywhere, anytime!"""