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Maximum Influence: The 12 Universal Laws of Power Persuasion

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Maximum Influence

The 12 Universal Laws of Power Persuasion

By K. Mortensen

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Format: Paperback, 240 pages
Other Information: illustrations
Published In: United States, 01 July 2004
What makes the difference between knowing what you want - and actually getting it? Whether it's wealth, professional success, or stronger relationships, Maximum Influence can you help make it real. Combining scientific research and real-world studies, this is the first and only complete catalog of proven techniques for persuasion, influence, and motivation. You'll learn how to: Read people instantly; Make people trust and like you instinctively; Understand the four Secret Motivators; Apply the 12 Laws of Persuasion; Discover persuasion techniques that 99 per cent of people don't even know exist; Persuade anyone to give you anything - anywhere, anytime! A refreshing change from the same old worn-out techniques, Maximum Influence presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams!

Table of Contents

"Foreword Acknowledgments Introduction 1. Power of Persuasion 2. Twelve Laws of Persuasion 3. Law of Dissonance: Internal Pressure Is the Secret 4. Law of Obligation: How to Get Anyone to Do a Favor for You 5. Law of Connectivity: Contagious Cooperation 6. Law of Social Validation: The Art of Social Pressure 7. Law of Scarcity: Get Anyone to Take Immediate Action 8. Law of Verbal Packaging: The Leverage of Language 9. Law of Contrast: How to Create Extra Value 10. Law of Expectations: The Impact of Suggestion 11. Law of Involvement: Create and Awaken Curiosity 12. Law of Esteem: How Praise Releases Energy 13. Law of Association: Create the Climate 14. Law of Balance: Logical Mind vs. Emotional Heart 15. Pre-Persuasion Checklist Epilogue Notes Index"

About the Author

Kurt Mortensen (Provo, UT) is one of America's leading authorities on persuasion, motivation and influence. He offers his speaking, training and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors.


"The Roanoke Times: ""A powerful tool for those in sales, for those wishing to influence a boss or for those wanting others to do different."" Black Men magazine: ""This book has applications in all areas of your life...Convince anyone to give you anything, anywhere, anytime!"""

EAN: 9780814472583
ISBN: 0814472583
Publisher: Amacom
Dimensions: 22.86 x 15.8 x 1.96 centimetres (0.41 kg)
Age Range: 15+ years
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