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Maximum Influence
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Table of Contents

Contents

Foreword

Acknowledgments

Introduction

1. The Power of Persuasion

Key to Success

2. Subconscious Triggers

The Automatic Yes

3. The Law of Connectivity

Contagious Cooperation

4. The Law of Involvement

Create and Maintain Interest

5. The Law of Esteem

How Praise Releases Energy

6. The Law of Obligation

How to Get Anyone to Do a Favor for You

7. The Law of Dissonance

Internal Pressure Is the Secret

8. The Law of Verbal Packaging

The Leverage of Language

9. The Law of Association

Create the Environment of Influence

10. The Law of Balance

Logical Mind Versus Emotional Heart

11. The Law of Expectations

The Impact of Suggestion

12. The Law of Contrast

How to Make Price (or Time) a Nonissue

13. The Law of Social Validation

The Art of Social Pressure

14. The Law of Scarcity

Get Anyone to Take Immediate Action

15. The Inside Secrets of Maximum Influence

Your Prepersuasion Checklist

Epilogue

Notes

Index

About the Author

About the Author

KURT W. MORTENSEN is a leading authority on persuasion, negotiation, and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. He is the author of Persuasion IQ and The Laws of Charisma.

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