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The McDonaldization of Society
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Table of Contents

Chapter 1. Introduction McDonaldization: The Basic Principles The Advantages of McDonaldization A Critique of McDonaldization: The Irrationality of Rationality McDonald's: Creating the "Fast-Food Factory" McDonald's and Other Brick-And-Mortar Consumption Sites The Long Arm of McDonaldization McDonald's as an American and a Global Icon A Look Ahead Chapter 2. McDonaldization: Past and Present Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks" Key Predecessors McDonaldization and Consumption Today Comparing McDonald's, Wal-Mart and Amazon.com Chapter 3. Efficiency: Consumers 1 Efficiency: Drive-Throughs and Finger Foods Calculability: Big Macs, Algorithms and Big Data Chapter 4. Predictability and Control: Consumers 2 Predictability: It Never Rains on Those Little Houses on the Hillside Control: Human and Nonhuman Robots Chapter 5. Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1 McJobs and the Dimensions of McDonaldization Efficiency: It's a Fetish Calculability: Zeal for Speed Chapter 6. Predictability and Control: McJobs and Other Mcdonaldized Occupations 2 Predictability: Scripting and Controlling Employees Control: Even Pilots Aren't in Control Chapter 7. The Irrationality of Rationality: Traffic James on Those "Happy Trails" Inefficiency: Long Lines at Checkout High Cost: Better off at Home False Friendliness: "Hi, George" and Emojis Disenchantment: Where's the Magic? Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal Homogenization: It's No Different in Paris Dehumanization: Getting Hosed at "Troff 'n' Brew" Dealing With Irrationality: Of Velvet, Rubber, of Iron Cages? Conclusion

About the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.

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