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Media Economics


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Table of Contents

Introduction and Overview Demand and Supply Markets Consumer Behavior Production and Cost Revenue, Profit, Risk, and Managerial Decisions Market Structure, Theory of the Firm, and Industrial Organization Perfect Competition and Monopoly Monopolistic Competition and Oligopoly Pricing and Marketing Segmentation Advertising Labor Markets Government Intervention International Trade References Index


"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and why it now matters less if maids burn books. Eat your heart out Thomas Carlyle." -- Richard E. Collins

"This is simply the most comprehensive and rigorous book available on the economics of the media. In a clear and non-technical style, it explains the economic principles and concepts needed to understand media firms, industries and policy, and applies this analysis to contemporary real world examples. It is highly suitable as a text for a course on the economics of media industries, and for executives in media or communications related organisations in the private or public sector."
-- Allan Brown, Griffith University, Australia

-- Allan Brown

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