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Media Effects
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With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

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Table of Contents

Preface How the News Shapes Our Civic Agenda Maxwell McCombs and Amy Reynolds News Framing Theory and Research David Tewksbury and Dietram A. Scheufele Growing Up with Television: Cultivation Processes Michael Morgan, James Shanahan, and Nancy Signorielli Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes L. J. Shrum Media Priming: An Updated Synthesis David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, and Francesca Dillman Carpentier Social Cognitive Theory of Mass Communication Albert Bandura Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion Richard E. Petty, Pablo Brinol, and Joseph R. Priester Uses-and-Gratifications Perspective on Media Effects Alan M. Rubin Where Psychophysiology Meets the Media: Taking the Effects Out of Mass Media Research Annie Lang, Robert F. Potter, and Paul Bolls Media and Civic Participation Dhavan V. Shah, Hernando Rojas, and Jaeho Cho Political Communication Douglas M. McLeod, Gerald M. Kosicki, and Jack M. McLeod Mass Media, Social Perception, and the Third-Person Effect Richard M. Perloff Media Violence Glenn G. Sparks, Cheri W. Sparks, and Erin A. Sparks Fright Reactions to Mass Media Joanne Cantor Effects of Sex in the Media Richard Jackson Harris and Christopher P. Barlett Effects of Racial and Ethnic Stereotyping Dana Mastro Content Patterns and Effects Surrounding Sex-Role Stereotyping on Television and Film Stacy L. Smith and Amy D. Granados The Effects of Media on Marketing Communications David W. Stewart and Paul A. Pavlou Educational Television and Interactive Media for Children: Effects on Academic Knowledge, Skills, and Attitudes Shalom M. Fisch Public Communication Campaigns: Theoretical Principles and Practical Applications

About the Author

Jennings Bryant is Professor and holder of the Ronald R. Reagan endowed Chair of Broadcasting in the College of Communication at the University of Alabama. He is the founding co-editor of the Media Psychology journal, and serves on the editorial boards of 11 scholarly journals. His primary research interests are in entertainment theory, media effects, advanced communications technologies and systems, and media education. Mary Beth Oliver is Professor and Co-Director of the Media Effects Research laboratory in the College of Communications at Penn State University. She specializes in media and psychology, with a focus on both the psychological effects of media and viewers' attraction to or enjoyment of media content. Her research includes studies pertaining to media violence, reality-based television programs, gender differences in enjoyment of media entertainment, viewers' responses to melodramas and sad films, and the effect of media portrayals of racial groups on viewers' racial attitudes.

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