Now Australia's Biggest Toy Store

Sell Your Old Stuff for Cash. It's Easy & Free to List. Get Started Now.

Media Effects

New or Used: 2 copies from $88.20
Product Details

Table of Contents

PART I: ORGANIZING THINKING ABOUT MEDIA EFFECTS 1. Why Study Media Effects? 2. Defining Key Ideas 3. What is a Media Effect? 4. Media Influence 5. Media Theories PART II. TYPES OF MASS MEDIA EFFECTS ON INDIVIDUALS 6. Physiological Effects 7. Cognitive Effects 8. Belief Effects 9. Attitude Effects 10. Affective Effects 11. Behaviorial Effects PART III. TYPES OF MACRO-LEVEL EFFECTS 12. Macro Level Effects on the Public 13. Macro Level Effects - Institutions 14. Macro Level Effects - Society, Culture, and Mass Media IV: THE BIG PICTURE 15. Big Picture 16. Springboard

About the Author

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Media Effects on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top