Part 1: Key Concepts 1. Interpreting Media. Case Study: Ways of Interpreting 2. Narratives. Case Study: CSI: Miami and Crime Fiction 3. Genres and Other Classifications. Case Study: J-Horror and the 'Ring Cycle' 4. Institutions. Case Study: Television as Institution 5. Questions of Representation. Case Study: Images of Migration 6. Ideologies and Power. Case Study: News 7. Industries. Case Study: The Major Players in the Media Industries Case Study: The Music Industry, Technology and Synergy 8. Audiences. Case Study: Selling Audiences 9. Advertising and Branding. Case Study: Celebrity, Stardom and Marketing Part 2: Media Practices 10. Research. Case Study: Researching Mobile Phone Technologies 11. Production Organisation 12. Production Techniques 13. Distribution. Case Study: Contemporary British Cinema Part 3: Media Debates 14. Documentary and `Reality TV' 15. Whose Globalisation? 16. 'Free Choices' in a 'Free Market'? Part 4: Reference
Gill Branston is a Senior Lecturer and Director of Undergraduate Studies in the School of Journalism, Media and Cultural Studies at Cardiff University. Roy Stafford is a freelance lecturer, writer and examiner in media education and training.
'The best introduction I know to media studies with an extraordinary range of examples and highly effective suggestions for student activity. Brilliantly updated, making great use of web resources, the new sections on migration, J-horror movies, CSI and free markets show how cleverly the authors take the pulse of media culture.'
-Christine Geraghty, University of Glasgow
'A wonderful teaching tool.' Ralph Beliveau, University of Oklahoma
'Brilliantly conceived and executed, this is simply the best introduction to media studies we have.' - Toby Miller, University of New York
'An indispensable text which no A Level or first year undergraduate student of media studies and communication studies can afford to ignore.' - Andrew Beck, Chief Examiner A Level Media Studies
'This is a model textbook, one which never stops encouraging its readers to go further, to develop their own ideas through independent thought and study. It is very attractively presented and accessibly written but it never talks down - or dumbs down. A wide range of important terms, concepts and approaches are introduced to students without any skating over of complexities and difficulties, and their importance is demonstrated through actual case-studies. But most of all it is the intellectual excitement that the book conveys and transmits to readers that makes it such an invaluable learning resource.' - Professor Jeremy Hawthorn, Norwegian University of Science and Technology
'I plan to adopt the Media Student's Book for my Upper Sixth students doing the AQA exam and welcome the fact that the book is pitched at a higher level than other available texts. The layout matches very well with areas studied in the A Level exam. I found the examples used and detail on theoretical background to media studies very useful.'
Tom Kavanagh, HOD Drama/Media Department, St Malachy's College, Belfast