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The Media of Mass Communication, Study Edition
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New or Used: 25 copies from $192.15
Updated in a new 10th edition, "Media of Mass Communication "balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. It helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. This Study Edition offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.
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Table of Contents

CHAPTER 1: MASS MEDIA LITERACYMedia UbiquityHuman CommunicationMedia and SocietyMedia FinancesChapter Wrap-UpReview QuestionsMedia Literacy: A Thematic Chapter Summary CHAPTER 2: MEDIA TECHNOLOGYMedia TechnologyPrinting TechnologyChemistry Technology Electrical TechnologyNew TechnologiesDigital IntegrationTechnology and Mass CommunicationChapter Wrap-upReview QuestionsMedia Technology: A Thematic Chapter Summary CHAPTER 3: MEDIA ECONOMICSFinancial FoundationsOwnership StructuresSponsored MediaNew Media ModelsDebate over Government RoleHistoric Media-Government LinksNew Media FundingInnovation - Triggering PatternsChapter Wrap-UpReview QuestionsMedia Economics: A Thematic Chapter Summary CHAPTER 4: INK ON PAPER Publishing IndustryNewspaper IndustryPost-Print CultureMagazine Industry StatusMagazine InnovationsBook IndustryBook GenresNew Directions for BooksNew Book TechnologyChapter Wrap-UpReview QuestionsInk on Paper: A Thematic Chapter Summary CHAPTER 5: SOUND MEDIAThe Recording IndustryNew Digital Music LandscapeRegulatory PressureDependence on RadioInfluence of RadioRadio ContentRadio Station FormatsCommercial Terrestrial RadioCorporate RadioPublic RadioSatellite RadioWhither Radio?Chapter Wrap-UpReview QuestionsSound Media: A Thematic Chapter Summary CHAPTER 6: MOTION MEDIAThe Television-Movies MeldMovies: First of the Motion MediaMovie ProductsHollywood StudiosThe Box OfficeTelevision in TransitionBroadcast/Terrestrial TelevisionCable/Satellite TelevisionVideo on DemandPublic TelevisionFuture for TelevisionChapter Wrap-UpReview QuestionsMotion Media: A Thematic Chapter Summary CHAPTER 7: NEW MEDIA LANDSCAPEPortals Search Engines Messaging User-Generated SitesOnline CommerceOnline DominationGames Online Archives Chapter Warp-UpReview QuestionsMew Media Landscape: Thematic Chapter Summary CHAPTER 8: NEWSJournalism TraditionsConcept of NewsPersonal Values in NewsVariables Affecting NewsNew Realities in NewsJournalism TrendsChapter Wrap-UpReview QuestionsNews: A Thematic Chapter Summary CHAPTER 9: ENTERTAINMENTEntertainment in HistoryStorytellingMusicSports as Media EntertainmentSex as Media ContentGaming as Media ContentArtistic ValuesChapter Wrap-UpReview QuestionsEntertainment: A Thematic Chapter Summary CHAPTER 10: PUBLIC RELATIONSImportance of Public RelationsOrigins of Public RelationsStructure of Public RelationsPublic Relations ServicesPublic Relations and AdvertisingMedia RelationsDirections for Public RelationsChapter Wrap-Up Review QuestionsPublic Relations: A Thematic Chapter Summary CHAPTER 11: ADVERTISINGImportance of AdvertisingOrigins of AdvertisingAdvertising AgenciesPlacing AdvertisementsNew Advertising PlatformsBrand StrategiesAdvertising TacticsNew Advertising TechniquesProblems and IssuesChapter Wrap-UpReview QuestionsAdvertising: A Thematic Chapter Summary CHAPTER 12: MASS AUDIENCESDiscovering Mass AudiencesAudience Measurement PrinciplesMeasuring Audience SizeAudience Measurement TechniquesMeasuring Audience ReactionAudience AnalysisChapter Wrap-UpReview QuestionsMass Audience: A Thematic Chapter Summary CHAPTER 13: MASS MEDIA EFFECTSEffects TheoriesLifestyle EffectsAttitude EffectsCultural EffectsBehavioral EffectsMedia-Depicted ViolenceChapter Wrap-UpReview QuestionsMass Media Effects: A Thematic Chapter Summary CHAPTER 14: MEDIA AND DEMOCRACYMedia Role in GovernanceMedia Effects on GovernanceGovernment Manipulation of MediaPolitical CampaignsChapter Wrap-UpReview QuestionsMedia and Democracy: A Thematic Chapter Summary CHAPTER 15: MASS MEDIA GLOBALIZATIONMass Media and Nation StatesWar as Libertarian TestArab Media SystemsMedia and TerrorismBattle for IranChina MediaDistinctive Media SystemsChapter Wrap-UpReview QuestionsMass Media Globalization: A Thematic Chapter Summary CHAPTER 16: MEDIA LAWIntellectual PropertyFree ExpressionBroadening ProtectionDefamationIndecencyChapter Wrap-UpReview QuestionsMedia Law: A Thematic Chapter Summary CHAPTER 17: ETHICSThe Difficulty of EthicsMedia EthicsMoral PrinciplesProcess versus OutcomePotter's BoxEthics and Related IssuesUnsettled, Unsettling QuestionsChapter Wrap-UpReview QuestionsEthics: A Thematic Chapter Summary

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