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Menswear Revolution


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Table of Contents

List of Illustrations Introduction 1. Disciplinary Discourses * New Markets * New Men? * Hipster Hate * Performance Anxiety * Fearing Femininity * Reverse Discourse * Contested Masculinities 2. Historical Resonances * Fashion and Modernity * The Birth of Consumer Culture * The 1980s * Authenticity and Irony 3. Body Language: towards a phenomenology of masculinity * Embodied and Disembodied Masculinities: the male body in the twentieth century * The Liberated body * Holding out for a hero * The 1990s and its legacy * The Fourth Sex: Androgyny and Objectification 4. Millennial Men * Subculture, Music & Fashion * Queering Men's Fashion * Millennial Men 5. The Shock of the New * The State of the Art: menswear since 2010 * Androgyny in Contemporary Menswear * Workers of the world unite * Athleisure * Deconstructing tailoring * The New Monasticism * The Shock of the New Conclusion Bibliography Index

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Explores the development of contemporary menswear design and its relationship to changing concepts of masculinity in the 21st century

About the Author

Jay McCauley Bowstead lectures in Cultural and Historical Studies at London College of Fashion and writes on design, gender and material culture. With a background in fashion he has worked for brands including Burberry and Les Chiffoniers, and for Anglo-Korean label Design Workers.


McCauley Bowstead's talent lies not only his is deft handling of an enormous quantity of material, but also in his ability to write coherently with sophistication. His work is like a bespoke suit compared to ready-to-wear. You know-and appreciate-the difference once you slip it on. Menswear Revolution is quality craftsmanship. -- Andy Reilly, University of Hawai`i, USA, Editor of Critical Studies in Men's Fashion
Bowstead's book is an excellent contribution to the growing menswear bookshelf. Articulating his own experiences of searching for and wearing fashions that were at the edge of acceptability, and the blurring of gender conventions in his dress, is an important facet in the success of this book, along with his ability to succinctly summarise historical precedents and theoretical perspectives. The work is sophisticated yet accessible and I, for one, would heartily recommend that this takes its place in key reading texts for students of fashion, design, history and cultural studies and academics' Christmas wishlists. * Journal of Dress History *

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