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1. Introduction; 2. Understanding metaphors: substitution and property attribution theories; 3. Categorization and relevance; 4. Conceptual metaphors; 5. Perceptual simulation; 6. Metaphors and framing effects; 7. Language play: metaphors, stories, and humor; 8. Metaphors in conversation; 9. Metaphors in politics; 10. Metaphors in literature; 11. Closing reflections.
L. David Ritchie is Professor in the Department of Communication at Portland State University.
'David Ritchie provides a broad, thought-provoking discussion of metaphor and its applications to the real world. His writing is highly accessible, making Metaphor suitable for a wide audience. Highly recommended!' Jeannette Littlemore, University of Birmingham 'David Ritchie's overview of theory and practice in metaphor studies will be really useful to students and others new to the field. It explains and illustrates a range of approaches to this exciting area.' Lynne Cameron, The Open University 'There is an amazing bounty of books on metaphor these days, and David Ritchie's new volume is among the best. He tackles many of the enduring issues in metaphor scholarship, including debates on the functions of metaphor in thought, language, and the social world, by showing how metaphors work, and serve as resources for people, in an amazing array of discourse situations. Along the way, [he] offers important insights on different contemporary theories of metaphor, yet also nicely integrates research from cognitive science, to create a dynamic, context-sensitive account of how metaphorical ideas emerge in everyday life.' Raymond W. Gibbs, Jr, University of California, Santa Cruz 'Metaphor by Ritchie is a stimulating book that gives an overview of current theories on metaphor and gives interesting insights about a widely studied topic. The book is agreeable to read and can be used both for study and reference. The use of examples taken from actual texts and the specific structure of the book make Ritchie's work an appealing book in metaphor studies.' Donatella Resta, The Linguist List