Table of Contents

1. Scientific Understanding of Behavior 2. Where to Start 3. Ethical Research 4. Studying Behavior 5. Measurement Concepts 6. Observing Behavior 7. Asking People About Themselves: Survey Research 8. Experimental Design 9. Conducting Experiments 10. Complex Experimental Designs 11. Quasi-Experimental and Single-Participant Designs 12. Understanding Research Results: Description and Correlation 13. Understanding Research Results: Statistical Inference 14. Generalizing Results Appendix A: Writing Research Reports Appendix B: Statistical Tests Appendix C: Statistical Tables Appendix D: Constructing a Latin Square Glossary References Index

About the Author

Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology.