Absolutely Australia's Lowest Prices

Turn your Clutter Into Cash with SmartSell.TM Book a Courier Pickup Today!


New or Used: $14.99
How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer. This new book from entrepreneur and communications guru Trevor Young, shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you're knowledgeable in, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home. In the first part of the book, Young uses real-life examples to introduce you to the businesspeople?or "micro mavens"?who are living their dreams and earning money doing what they love. The second part of the book reveals the nuts-and-bolts strategies and tactics you can use to emulate their success and achieve your goal of "microdominating." Includes inspirational case studies and practical advice on starting a micro-business based on your talent or expertise Features actionable guidance on using content marketing and social media to grow your brand and business Written by a leading thinker in the fields of public relations, marketing, and communications If you're stuck in a dead-end job or just dream of turning your hobby into a business, microDomination gives you a proven plan for turning your passion into prosperity.
Product Details

Table of Contents

About the author ix Introduction xiii Part 1: Introducing the micro maven 1 1 From small-time personal profile to global microbrand 3 2 Meet the micro mavens 11 Part II: Exploring the micro maven 23 3 Micro mavens: the sum of many parts 25 4 The seven powerful characteristics of micro mavens 37 Part III: Becoming a micro maven 67 5 Introducing the micro maven blueprint 69 6 Develop a platform 81 7 Build your brand 107 8 Grow your business 141 9 Live your dream 181 Part V: The micro maven in action 189 10 Profile of five micro mavens 191 11 Starting your micro maven journey 211 Index 213

About the Author

Trevor Young is a PR and social media specialist and keynote speaker with a solid track record working with major blue-chip brands, start-ups and fast-growth companies. In 2011, his blog PR Warrior was named by SmartCompany.com.au as one of the 25 Best Business Blogs in Australia. Visit www.trevoryoung.me or follow on Twitter @trevoryoung.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Microdomination: How to Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal Brand on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top