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Like no other text for the intermediate microeconomics course, Microeconomics bridges the gap between the theory and practice, providing an empirical dimension that makes the course immediately relevant and useful to students. With carefully crafted features and examples that offer unusual perspectives on the seemingly ordinary, this breakthrough text helps instructors move students from understanding basic economic principles to applying the powerful tools of economic analysis. This multi-media pack contains the print textbook and LaunchPad access for an additional GBP5 per student. LaunchPad is an interactive online resource that helps students achieve better results. LaunchPad combines an interactive e-book with high-quality multimedia content and ready-made assessment options, including LearningCurve, our adaptive quizzing resource, to engage your students and develop their understanding. Unique LaunchPad features included in Microeconomics: * Pre-built Units for each chapter, curated by experienced educators, with media for that chapter organized and ready to assign or customize to suit your course. * Intuitive and useful analytics, with a Gradebook that lets you see how your class is doing individually and as a whole. * A streamlined and intuitive interface that lets you build an entire course in minutes. LearningCurve in Launchpad In a game-like format, LearningCurve adaptive and formative quizzing provides an effective way to get students involved in the coursework. It offers: * A unique learning path for each student, with quizzes shaped by each individual's correct and incorrect answers. * A Personalized Study Plan, to guide students' preparation for class and for exams. * Feedback for each question with live links to relevant e-book pages, guiding students to the reading they need to do to improve their areas of weakness. For more information on LaunchPad including how to access our support centre, and watch our video tutorials, please visit here. To request a demo click here.
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Table of Contents

PART 1 Basic Concepts 1 Adventures in Microeconomics 2 Supply and Demand 3 Using Supply and Demand to Analyze Markets PART 2 Consumption and Production 4 Consumer Behavior Appendix: The Calculus of Utility Maximization and Expenditure Minimization 5 Individual and Market Demand Appendix: The Calculus of Income and Substitution Effects 6 Producer Behavior Appendix: The Calculus of Cost Minimization 7 Costs Appendix: The Calculus of a Firm's Cost Structure PART 3 Markets and Prices 8 Supply in a Competitive Market 9 Market Power and Monopoly Appendix: The Calculus of Profit Maximization 10 Market Power and Pricing Strategies 11 Imperfect Competition 12 Game Theory PART 4 Beyond the Basics 13 Investment, Time, and Uncertainty 14 General Equilibrium 15 Asymmetric Information 16 Market Failure 17 Behavioral and Experimental Economics

About the Author

Austan D. Goolsbee studies the Internet, the new economy, government policy, and taxes. His research has earned him much professional recognition. In 2003, he was given a grant from the National Science Foundation and later he was named a 2006-2007 Fulbright Scholar. Goolsbee serves as a member of the US Census-Advisory Committee, a research associate for the National Bureau of Economic Research, a research fellow for the American Bar Foundation, a columnist for the New York Times and an economic advisor to Barack Obama. He has a bachelor's and a master's degree in economics from Yale University and a PhD in economics from Massachusetts Institute of Technology. Steven Levitt is the William B. Ogden Distinguished Service Professor of Economics at the University of Chicago, USA where he directs the Becker Center on Chicago Price Theory. He earned a BA from Harvard University and his PhD from MIT. He has taught at the University of Chicago since 1997. He co-authored Freakonomics and SuperFreakonomics, and is also the co-author of the popular Freakonomics Blog. Chad Syverson's research spans several topics, with a particular focus on the interactions of firm structure, market structure, and productivity. His work has been published in several top journals and has earned several National Science Foundation Awards, Olin Foundation Grants, and a Brookings Dissertations Fellowships.

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