Table of Contents

• Introduction
• Supply and Demand
• Applying the Supply-and-Demand Model
• Consumer Choice
• Applying Consumer Theory
• Firms and Production
• Costs
• Competitive Firms and Markets
• Applying the Competitive Model
• General Equilibrium and Economic Welfare
• Monopoly
• Pricing and Advertising
• Oligopoly and Monopolistic Competition
• Game Theory
• Factor Markets
• Interest Rates, Investments, and Capital Markets
• Uncertainty
• Externalities, Open-Access, and Public Goods
• Asymmetric Information
• Contracts and Moral Hazards
• Answers to Selected Questions and Problems

About the Author

Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organisation, marketing, labor, trade and econometrics. His textbooks are Modern Industrial Organization (with Dennis Carlton), Microeconomics, Microeconomics: Theory and Applications with Calculus, Estimating Market Power and Strategies (with Larry Karp and Amos Golan), and Managerial Economics and Strategy (with James Brander). He has been an editor of Industrial Relations and the Journal of Industrial Organization Education, and an associate editor of the American Journal of Agricultural Economics and the Journal of Productivity Analysis. He has consulted with nonprofit organisations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs. He has also conducted research in psychology.