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Millennial Makeover


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About the Author

MORLEY WINOGRAD is the executive director of the Institute for Communications Technology Management at the University of Southern California's Marshall School of Business. He served as a senior policy advisor to Vice President Al Gore during the second term of the Clinton administration. MICHAEL D. HAIS is the retired vice president of entertainment research at the communications research firm, Frank N. Magid Associates.


There's more insight, provocative thinking, and eye-opening connections in this original and optimistic account than you'll find in a month of political chat on the tube - or maybe a year. In the spirit of their subjects, Morley Winograd and Michael Hais have mashed up history, pop culture, and sociology to produce a compelling and path-breaking portrait of a generation poised to reshape American politics. - Ron Brownstein, political director for Atlantic Media ""A must-read if you're a political junkie, and it's especially a must-read if you're trying to sell anything to anyone anywhere. It has everything, the keys to the kingdom of politics, but also to marketing."" - Hugh Hewitt, nationally syndicated broadcast journalist ""In its portrayal of America's future, Millennial Makeover is a brilliant, prophetic... and, in some respects, even frightening book."" - Sander Vanocur, former senior correspondent, ABC and NBC News ""Winograd and Hais tell us more about what this new generation thinks and what it expects than anyone has done before or is likely to do again.... It is a well-researched and well-written review of the factors that have helped shape the Millennial Generation (1983-2003) now coming of age, together with some insightful commentary on the impact this generation is likely to have on our country and our world."" - Mathew Elias, ""Anyone interested in the present and future course of American politics should read this insightful work, which could be titled Millennial Takeover.... With sound analysis, the authors persuasively contend that the prospect of Millennials going viral (using their numbers, values, commitments, and sociopolitical networking to effect change and demand new political leadership) must not be underestimated... Highly recommended."" - Library Journal (starred review) ""According to the authors, change is indeed on its way, and the magnitude of that change will be monumental - a tectonic realignment of the sort that occurs about every four decades, leading to a fundamental shift in policy priorities and voter coalitions."" - Michiko Kakutani, The New York Times

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