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ACKNOWLEDGMENTS ix INTRODUCTION xi CHAPTER 1 What Is a Consultant, Anyway? Is It Someone Who Comes to Study a Problem and Remains to Become a Part of It? 1 CHAPTER 2 Build It and They Will Come: But Only if You Let Them Know That You've Built It! 15 INTERLUDE I - The Yin and Yang of Clients and Prospects 31 CHAPTER 3 The Relationship Business: Learning How to Sell Yourself 41 CHAPTER 4 How to Maximize Fees: Money Left on the Table Isn't There in the Morning 57 CHAPTER 5 Proposals: Never Negotiation, Always Summation 71 INTERLUDE II - The Concept of Value 83 CHAPTER 6 The Estimable Consultant: How to Build Your Practice by Building Your Esteem 93 CHAPTER 7 The Cyberspace Consultant: Houston, Let's Not Have a Problem 109 CHAPTER 8 Delivering the Goods: Taking the Express Lane 127 CHAPTER 9 Thought Leadership: It's Fine to Stand Out in a Crowd So Long as You Look Good Standing There 143 CHAPTER 10 The Ethical Consultant: How to Do Well by Doing Right 159 CHAPTER 11 The Global Community: The World Is Next Door 171 CHAPTER 12 Designing Your Own Future: Taking Control of Your Fate 177 CHAPTER 13 Creating a Company: But What Kind? 183 CHAPTER 14 Leverage: More Output for Less Input 199 CHAPTER 15 Creating and Sustaining Your Endeavor: Cathedrals Last for Hundreds of Years 211 APPENDIX 227 INDEX 269
Alan Weiss is the founder and president of the renowned Summit Consulting Group, Inc. The only non-journalist to receive the Lifetime Achievement Award by the American Press Institute, he is an inductee into the Professional Speaking Hall of Fame (R) and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence. He has written 60 books that have been translated into 12 languages.