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Updated and expanded- A new edition of the inspiring memoir by one of Canada's most unusual, successful and socially conscious businesspeople.

About the Author

ANDREAS SOUVALIOTIS is the founder of Carrot Insights Inc. (also known as Social Change Rewards Inc.) and serves as its Chief Executive Officer. The Carrot app was launched in 2017; now over 100,000 Canadians earn rewards from Carrot by making healthy lifestyle choices. One of Canada's leading social entrepreneurs, Andreas also founded the world's first mass eco-points program, Green Rewards, which was eventually fused with Air Miles, Canada's largest consumer loyalty platform. Andreas has been recognized globally for his social change achievements. He serves on the National Board of the Immigrant Access Fund, the Board of the Institute for Canadian Citizenship, the Canadian Executive Board of the Young Presidents' Organization (YPO) and the Executive Board of Toronto's Harbourfront Centre. He is a prolific public speaker, writer and advisor to leading business schools in Canada.


It is easy to find Souvaliotis, with his excitement and enthusiasm for the next puzzle to be unlocked, extraordinarily charming. Misfit is simple and clear, replete with the entrepreneur's gospel of creativity and innovation. Misfit will surely resonate for anyone who has likewise struggled to find a place for themselves in the world. --Quill & Quire

Andreas's message is straightforward and powerful: harness the things that make you different in order to change your world for the better. We're all misfits, with our own particularities. And, in our quest to fit in and live 'normal, ' we too often quash those very things that could make us special. --Justin Trudeau and Sophie Gregoire, from their foreword

The beautiful story of Canada's most energetic, dynamic, fun and outspoken social entrepreneur. --Greg Kiessling, co-founder and executive chairman, Bullfrog Power Inc. Have you ever been fired? Your ideas trashed, your dream rejected? The worst day of Andreas Souvaliotis's career opened the way to his greatest success. His amazing story will inspire overachieving 'misfits' everywhere. --David Frum, political commentator and author The inspiring tale of a courageous innovator who consistently transforms adversity into positive energy and passion. --Karen Kain, artistic director, the National Ballet of Canada. What happens when you mix a Greek immigrant whose favourite day is April Fools' with Alan Greenspan and Muhammad Yunus? Canada's Central Banker for Social Change, Andreas Souvaliotis. --Toby A.A. Heaps, CEO, Corporate Knights A book by someone who has more ideas in a minute than most of us have in a year. --Jeffrey Simpson, former national affairs columnist for The Globe and Mail Misfits have always been the architects of change and innovation for our world. My dear friend Andreas's story offers an awesome and rare glimpse into the mind and soul of a passionate innovator--a true misfit. --W. Brett Wilson, entrepreneur, philanthropist and Dragon

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