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The combination of Internet and GSM (Global System for Mobile communications, cellular phones) enables individuals with wireless devices to interact easily with information and services over existing wireless networks. The Wireless Application Protocol (WAP) is the facilitator of this process. This HOTT (Hands On HOT Topics) Guide illuminates effective strategies and marketing opportunities with respect to this new and uncharted territory. The white papers and case studies published in this book help you to combine this technology with your business. Consultants, Sales, Marketing and Technical managers can now profit from the knowledge gathered in this unique WAP Special.
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Table of Contents

1: The Future with WAP.- What is Wap?.- Mobile network Evolution to Multimedia Messaging.- Early Demand for Nokia Multimedia Messaging Service: a Case and Market study of MMS.- Infinite InterChange WAP White Paper.- Is Mobile Data Really About to Take Off or are we seeing another false dawn?.- Application of Smart Antenna Technology in Wireless Communication Systems.- WAP: the Key to Mobile Data?.- The Evolution of GSM Data Towards UMTS.- Wireless Access Protocol set to take over - WAP addresses the shortcomings of other protocols.- The WAP Vision.- WAP Overview - "The Internet In Your Hands".- 2: How to Benefit.- Applications of Wireless Networks.- WAP White Paper ...when time is of the essence.- Wireless Data Connectivity.- Oracle Portal-to-Go, Any service to any device.- Wireless IP - A Case Study.- 3: Business Solutions.- WAP - The wireless application protocol.- Business goes Mobile - Mobile Business Applications.- Let's WAP! With Ericsson Business Consulting.- Mobile stock trading via WAP.- WAP Banking and Broking - Software System White Paper.- GSM: Worldwide Connection For Mobile Work Force -- Technology Includes Business Features, Easy Installation For Global Connections.- Wireless e-SecurityTM.- Email Connectivity for WAP Enabled Mobile Terminals.- Mobile Commerce Report.- 4: Technical Considerations.- to Wireless Application Protocol and Wireless Markup Language.- W* Effect Considered Harmful.

Promotional Information

zum Buch: The ultimate handbook on WAP zur Reihe: HOTT-Guide - Hands On HOTT Topics

About the Author

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.

Reviews

"Die Information im Buch sind gut aufbereitet und mit vielen Diagrammen, Skizzen, und Grafiken veranschaulicht. Falls Sie sich mehr fur die Hintergrunde von WAP und mogliche Einsatzgebiete interessieren, wenn Sie eher darauf achten mussen, das das WAP-Angebot spater auch rentabel ist und einen Nutzen fur die Kunden darstellt, sind Sie bei diesem Buch richtig. (www.akademie.de) "WAP und WML liegen in diesen Tagen nicht nur in aller Techniker Munde, auch Marktstrategen und Projektleiter wollen schon an den Modellen fuer morgen entwickeln. Das beste Buch zum Thema aus Business-Sicht bisher ist "Mobile Networking with WAP". Viele Erfahrungsberichte und Beitraege von Pionieren aus der Branche zeigen den technischen Status Quo, die Probleme, Geschaeftsmodelle und Ausblicke in die Zukunft (u.a. auch auf UMTS). Geschrieben in englisch, sind die Texte hervorragend auf den Punkt gebracht und sehr gut lesbar. Das Buch fuer den Schritt voraus." (amazon.de bringt's Newsletter)

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