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The Moe Manifesto
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About the Author

Patrick W. Galbraith specializes in Japanese popular culture and writes regular columns for Metropolis Magazine. He is the author of The Otaku Encyclopedia. His writing has also appeared in Akiba Today, Akibanana, and the Journal of Japanese Studies.

Reviews

"Moe is a hall of mirrors in a cultural fun palace; a twist in the psyche; an etymological thicket; and a sometimes controversial social phenomenon. I can't image a better guide to the moe world than scholar Patrick W. Galbraith, with his lavishly illustrated, interview-based book." -Frederik L. Schodt, author of Manga! Manga! The World of Japanese Comics "Galbraith has crafted the most definitive moe treatise to date." -Brian Ashcraft, author of Japanese Schoolgirl Confidential "What exactly is moe? Galbraith takes a fascinating look into all the elements that make up this word through in-depth interviews and character analysis." -Danny Choo, www.culturejapan.com blog "Between them, author and publisher have made that great rarity: a serious book that wears its scholarship as lightly as a bunch of balloons and makes its content accessible, enjoyable and instructive all at once. You will learn from The Moe Manifesto, but you'll do it through being thoroughly entertained." -HelenMcCarthy.wordpress.com "The author of The Otaku Encyclopedia (Kodansha, 2014) returns with another look at the Japanese subculture that holds such a strong appeal to American audiences. The idea of moe goes even further than the general idea of fandom, specifically referring to the strong sense of emotional attachment that fans feel for their favorite characters ... This is an eye-opening, fascinating, and sometimes disturbing look at fandom that will resonate with anyone curious about Japanese culture." -School Library Journal "This book is quite an eye opener that helped me understand that I barely scratched the surface with regards to what people like about Japanese pop culture." -ParkaBlogs.com "We really love how the book fits in the hands, just the right size to bring it anywhere we went, most of us had this on the go when we took turns to read this. We love the additions of illustrations and photographs, assembling along with the lively colours giving the book a energy driven feel, making one want to pick this up from the shelf to read right away, even if one isn't a hard core fan of Japan culture. We can imagine someone picking this off the shelf just for curiosity and falling love with it." - Quizoxy blog "Patrick Galbraith, author of several books about anime and the people who love it, including The Otaku Encyclopedia and Otaku Spaces, is out with a new book called The Moe Manifesto, an in-depth look at just what this whole moe thing is all about. In a wide-ranging interview, we spoke to Galbraith why he decided to write the book, how he went about it, and what the heck moe really means." -Otaku USA Magazine

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