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Christian Madsbjerg is one of the founding partners of ReD Associates, an innovation and strategy consultancy. Madsbjerg advises the executive suite of many Fortune 300 companies on top-level strategic issues, integrating sophisticated techniques traditionally used in the human sciences into each company's problem-solving processes. His work has had a significant impact in the market for each of his clients, and he is known for debunking more traditional market research practices. Mikkel B. Rasmussen, also a founding partner of ReD Associates, is an expert in innovation and business creativity. As the director of ReD Associates Europe, he works closely with the top management of some of Europe's most forward-looking companies, including Adidas, LEGO, and Novo Nordisk.
Included in Entrepreneur magazine's "25 Amazing Business Books from 2014" list. "Recommended Reading: 10 Books on Creative Leadership" -- Forbes "Best Business Book of the Year: Executive Self Improvement" -- strategy+business magazine "The Moment of Clarity offers some useful and thought-provoking ideas...a good place to start for those who want a readable overview of 20th-century social theorists and of the potential applications of their ideas." -- Financial Times "...the best new business book of the year." -- Tom Cox, Oregon Business "The application of sensemaking in business is made abundantly clear through a number of case studies, including LEGO, Coloplast, Intel, Adidas, and Samsung TV." -- Buyers Meeting Point ADVANCE PRAISE for The Moment of Clarity: Jorgen Vig Knudstorp, CEO and President, LEGO-- "The Moment of Clarity demonstrates the significant impact and value that businesses create when they actively build strategies around the complexity of human behavior. This book is essential reading for any leader struggling to find a solid path forward in a rocky and uncertain environment." Michael Canning, CEO, Duke Corporate Education-- "Madsbjerg and Rasmussen bring fresh perspective by applying a human lens to solve business challenges. Drawing on the social sciences, they uncover elusive insights needed for navigating our increasingly complex world. A great read--I highly recommend it." Sheila Heen, coauthor, Difficult Conversations: How to Discuss What Matters Most-- "Buried under spreadsheets, market analyses, and big data lies the essence of the human experience that your product or service is built on. The Moment of Clarity shows us how easily this gets lost amid the hubbub of today's business "wisdom," and how stopping to deeply understand the humanity at the heart of it all has brought some of the world's biggest companies back from the brink. Ignore Madsbjerg and Rasmussen's groundbreaking insight at your peril." Taylor Carman, Professor of Philosophy, Barnard College-- "The Moment of Clarity offers a brilliant and much-needed critique of the disastrous consequences of trading embodied intuitive understanding for abstract technical manipulation, especially for companies whose success depends on their sensitivity and responsiveness to the experiences, the concerns, the lives--in short, the worlds--of their customers. Madsbjerg and Rasmussen shine a light on the persistent but stultifying habits of corporate thinking that stand in the way of genuine imagination and insight into what it means to be human."