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Monster Loyalty


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Love her or hate her, you can't ignore Lady Gaga. And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty.

About the Author

Jackie Huba is the coauthor of two acclaimed books, Creating Customer Evangelists and Citizen Mar-keters. As an expert in marketing and social media, she is a sought-after keynote speaker, and she is coauthor of the Church of the Customer blog, one of the most popular business blogs. Her work has been featured in the Wall Street Journal, the New York Times, Business-Week, and Advertising Age. She lives in Austin, Texas.


"A thought-provoking, well-executed look at one of the biggest music sensations of this generation."
--Publishers Weekly

"The juxtaposition of Lady Gaga's outr antics with Jackie's useful, detailed, and actionable insights make for a breakthrough. This is a business book for fans and nonfans alike--for anyone who wants to build something and make a difference."
--SETH GODIN, author of The Icarus Deception "Outstanding! Jackie Huba incisively outlines how Lady Gaga cares for and nurtures the 'monsters, ' her most ardent and loyal fans, and shows how any brand can use her principles as a guide to developing their own long-term advocates."
--DAVID WITT, director, global digital marketing and brand PR, The Hershey Company "Chances are you won't put on a meat dress after reading this but you will be inspired to create your own loyal following of little monsters. Lady Gaga's marketing genius has always inspired me, but thanks to Jackie Huba, I now understand how to apply her lessons to my brand."
--ERIC RYAN, cofounder of Method and coauthor of The Method Method "Marketers may wonder what their soap, car, or computer has to do with a celebrated pop star. The answer is everything. Jackie Huba spells out the lessons from Lady Gaga we ought to be applying today in order to build advocacy for our own brands."
--JOHN BELL, global managing director, Social@Ogilvy "Huba artfully mixes some of the biggest trends in marketing with the lessons that Lady Gaga has embodied throughout her meteoric rise. The result is a monster of a book that will teach marketers in every field how to build legions of devoted followers."
--STEVE RUBEL, EVP/global insights and strategy, Edelman "Jackie Huba has played a monster role in orienting so many of us to the critical concepts of evangelism and fan passion. This book brings it all to the surface with--dare I say--Gaga impact and intensity."
--PETE BLACKSHAW, global head of digital and social media, Nestle, and author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000

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