Table of Contents

1: Moral cognition and embodied metaphor: Introduction
2: Conceptual metaphor theory: A systematic approach
3: Physical subsystem of moral metaphors
4: Visual subsystem of moral metaphors
5: Spatial subsystem of moral metaphors
6: Moral metaphors in anatomy and multimodality
7: The moral metaphor system and beyond

About the Author

Ning Yu is Professor of Applied Linguistics and Asian Studies at The Pennsylvania State University. His research interests lie in the relationship between language, culture, and cognition, cognitive linguistics, and the cognitive approach to metaphor studies. His publications include The Contemporary Theory of Metaphor: A Perspective from Chinese (Benjamins 1998), The Chinese HEART in a Cognitive Perspective: Culture, Body, and Language (de
Gruyter 2009), and From Body to Meaning in Culture: Papers on Cognitive Semantic Studies of Chinese (Benjamins 2009). He is co-editor of the book series "Cognitive Linguistic Studies in Cultural Contexts" and of the
International Journal of Chinese Linguistics.

Reviews

The book holds a holistic perspective and offers an insightful and systemic approach to examining moral metaphors. It lays the foundation for further research on moral metaphors, making it an invaluable asset. Therefore, the book is highly recommended for those who are interested in this field.
*Junqin Huang, Lu Li, Journal of Pragmatics*

Ning Yu's new book offers an insightful analysis of the metaphorical basis for moral reasoning. His compelling, and beautifully documented research, reveals the complex interactions between language, bodily experience and culture in the ways English and Chinese speakers think about morality through conceptual metaphors. The book will appeal to readers from many academic disciplines, and represents cognitive linguistics at its very best!
*Raymond W. Gibbs, Jr., author of Metaphor Wars: Conceptual Metaphor in Human Life*

In his new book, Ning Yu continues his work on the issue of similarities and differences in metaphorical conceptualization across languages and cultures, this time focusing on morality. A major merit of the book is that it provides a fresh view on the moral metaphor systems in English and Chinese, which brings to light previously undiscovered facets of the domain. This is a must read for anyone interested in the conception of morality as such, its cross-cultural aspects, and conceptual metaphor theory in general.
*Zoltán Kövecses, Eötvös Loránd University*