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The post war Morris Minor, designed by Alec Issigonis, was one of the most popular British Cars. 2008 will mark 60 years since the first production models rolled off the production lines at Cowley in Oxfordshire. In this celebratory publication Ray Newell looks in detail at the development of the wide range of models produced during a production run which spanned twenty two years in the UK. Using mainly contemporary materials spanning four decades he transports the reader back to an era when the pace of life was much slower and the marketing of the vehicles was considerably different to the slick advertising of today. Isogonics sketches of the prototype cars, sales brochures, promotional materials, and rare and unusual photographs make this a fascinating book.
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Octane, May 2008 UK magazine Circulation: unknown The great attraction of this very well-illustrated hardback, written by a Minor expert, is that the text plays second fiddle to hundreds of enchanting period ads and brochure shots, including rarities from overseas markets such as India. Vans, pick-ups and Travellers are given lots of coverage, too. It's colorful and good value. The Caravan Club Magazine, May 2008 UK publication Circulation: unknown I have a bit of a soft spot for the Morris Minor. Well, it was the car in which I surrendered my driving virginity - a memorable moment for a fresh-from-school apprentice mechanic. Also, my mechanicking teeth were cut on the cheerful little Morris, among others, and it's been a dear friend ever since. So I'm delighted to see such a colorful, lively and nicely-presented book to celebrate its 60th. The author is an acknowledged Minor authority who puts detail and insight into the text. I thought I knew a bit about Minors, yet there's much, for me to learn here. But it's no dry old marque history - among the period advertising material, photos and drawings lurk anecdotes and 'inside' stories about this most successful British car: the first to pass a million examples. Alec Issigonis designed it and many more mature members will remember it and possibly, at one time, have towed with it. I know someone who still does. My only criticism is that the print is a bit small. Or is it that I'm not too far off the age of the Minor? Happy 60th, Moggy!

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