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Motivating the "What's In It For Me?" Workforce


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Table of Contents

Acknowledgments. Introduction: It?s Not Your Father?s Workplace Anymore. 1 Peter Pan in the Workforce. Pixie Dust, Forever Young, and ?What Success Means to Me?. 2 The Boomers and Matures. There They Go.Wait, Maybe Not! 3 Up,Up, and Awaaaaay! The Boomers Soar at Work. 4 Gen X?How They Got Here. Cynical? Questioning? Cautious? You?d Better Believe It. 5 The New Millennials. The Future of Our Workplace. 6 Why Work? The Generational Divide Surfaces in the Workplace. 7 If It?s to Be, It?s Up to Me. Be a Better Boss in the Twenty-First-Century Workplace. 8 Creating a Twenty-First-Century Workplace. Fast, Functional, and Multigenerational. 9 Practical Plans, Proactive Approaches. The Rubber Hits the Road. 10 What?s Next? A Look into the Crystal Ball. 11 ?And Now, a Few Words to My Peers?. What Gen Xers and the New Millennials Should Be Told at Graduation. Quiz: Generational Voices. Who Am I? Answer Key: Generational Voices Quiz. Who Am I? References and Suggested Readings. About the Author. Index.

About the Author

Cam Marston is a consultant who specializes in multigenerational communications and marketing, educating executives about the workplace expectations of different generations. He speaks to thousands of executives each year and leads intensive, on-site training sessions for companies. For more on Cam Marston and Motivating the "What's In It For Me?" Workforce, visit

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