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Motivational Methods for Vegan Advocacy
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People who care deeply about animals often debate how best to help non-human animals, but the discussions are frequently based on opinions and approaches which aren't backed up by meaningful or robust scientific study. Casey Taft argues that if animal advocates want to affect real behavioural change in the world, they should be open to models and strategies that clinical psychology has proved to be effective. In this concise but important book, he discusses these methods and illustrates how they can be powerfully used by vegan and animal advocates to maximise the impact of both group and individual efforts. He also debunks some myths about methods that have been shown not to work. This is a significant book for anyone interested in changing wider behaviour towards animals and preventing needless harm being inflicted.
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About the Author

Dr Casey Taft is a Professor of Psychiatry at Boston University School of Medicine. He is an internationally recognised researcher in the area of violence prevention and has won prestigious awards for his work from the International Society for Traumatic Stress Studies, the Institute on Violence, Abuse and Trauma, and the Centers for Disease Control and Prevention. He is the co-owner of Vegan Publishers.

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