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Mouse Morality


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Table of Contents

  • Foreword
  • Preface
  • Acknowledgments
  • 1. Disney, Film, and Morality: A Beginning
    • Disney as Moral Educator
    • Concern for Morality
    • A Unique Audience
    • Method of Research
    • Definitions
    • Reading the Texts
  • 2. Moral Educator through Myth, Archetype, and Ritual
    • Film Background
    • Mythic Narrative
    • Archetype
    • Ritual
    • Communication Tools
    • as Moral Educator
  • 3. The Symbolic Boundaries of Moral Order in
    • Film Background
    • Disney and History
    • Symbolic Boundaries of Moral Order
    • Conclusion
  • 4. Comically Framing Virtue and Vice in
    • Film Background
    • Interpretive Frames
    • Virtue Ethics
    • Conclusion
  • 5. A Celebrity-Hero
    • Film Background
    • Identification through Narrative Strategies
    • Conclusion
  • 6. East Meets West
    • Film Background
    • Interculturalism
    • Moral Tensions
    • Conclusion
  • 7. A Disney Worldview: Mixed Moral Messages
    • A Disney Worldview
    • Implications of the Disney Worldview for Culture
    • Conclusion
  • Notes
  • Bibliography
  • Index

Promotional Information

Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films.

About the Author

ANNALEE R. WARD is Chair and Associate Professor of Communication Arts at Trinity Christian College in Palos Heights, Illinois.


"Through the worldview perspective, this book comes to grips with the incongruous moralities in Disney. It enables both parents and educators to gain a critical understanding of Disney content without being judgmental or promotional for the wrong reasons.... Mouse Morality is a pleasure to read and discuss in itself, but shows the pathway to media criticism of the first order." - from the Foreword

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