Thank-Yous Preface Introduction - By Jason E. Squire I. THE CREATORS The Entrepreneurial Producer - By Michael London (Producer, West Los Angeles, CA) The Director - By Doug Liman (Director, Producer, New York, NY) A Filmmaker's Journey - By Jay Duplass (Co-Writer, Co-Director, Actor, Los Angeles, CA) II. THE PROPERTY The Screenwriter - By David S. Goyer (Screenwriter, Director, Producer, Los Angeles, CA) Representing the Screenwriter - By Jewerl Ross (Owner, Silent R Mangement, Los Angeles, CA) The Story Editor - By Romy Dworman (Senior Vice President, Story Department, Universal Pictures, Universal City, CA) Exploiting Intellectual Property Rights - By Joel Gotler (CEO, Intellectual Property Group, Los Angeles, CA) III. THE MONEY Movies, Money and Madness - By Peter J. Dekom (Entertainment Lawyer, Los Angeles, CA) Getting Paid! - By Rob Aft (President, Compliance Consulting, Los Angeles, CA) Analyzing Movie Companies - By Harold L. Vogel (Financial Analyst, Vogel Capital Management, New York, NY) IV. THE MANAGEMENT A Chairman's Perspective - By Alan Horn (Chairman, The Walt Disney Studios, Burbank, CA) Marvel Studios - By Kevin Feige (President, Marvel Studios, Burbank, CA) The Movie Company as Financier-Distributor - By David V. Picker (Former President, Columbia Pictures, Paramount Pictures, United Artists, New York, NY) The Independent Spirit - By Barbara Boyle (Professor and Associate Dean, Entrepreneurship, UCLA School of Theater, Film and Television, West Los Angeles, CA) V. THE DEAL The Entertainment Lawyer - By Linda Lichter (Partner, Lichter, Grossman, Nichols, Adler & Feldman, Inc., West Hollywood, CA) Business Affairs - By Stephen M. Kravit (Executive Vice President, Business Affairs, The Gersh Agency, Beverly Hills, CA) The Completion Guarantee - By Steve Mangel (President, UniFi Completion Guarantors, Los Angeles, CA) The Talent Agent - By Jessica Tuchinsky (Producer, Former Talent Agent, Creative Artists Agency, Beverly Hills CA) VI. PRODUCTION Production Management - By Micahel Grillo (Executive Producer, Los Angeles, CA) The Social Network: Production Workflow - By Allen Kupetsky (Second Assistant Director, Los Angeles, CA) VII. MARKETING Motion Picture Marketing - By Blair Rich (Executive Vice President, Warner Bros. Pictures Worldwide Marketing, Burbank, CA) Market Research - By Kevin Goetz (Founder and CEO, Screen Engine/ASI, Los Angeles, CA) Film Festivals and Markets - By Steve Montal (Film Festival Consultant, Los Angeles, CA) VIII. REVENUE STREAMS Release Windows and Revenue Streams - By Linda Benjamin (Former Executive Vice President, Business and Legal Affairs, Relativity Media, Beverly Hills, CA) Studio Accounting - By Ilan Haimoff (Partner, Green Hasson Janks Accountants, Leader, Contract Compliance and Forensics Department, Los Angeles CA) IX. THEATRICAL DISTRIBUTION Studio Distribution - By Daniel R. Fellman (President, Warner Bros. Pictures Domestic Distribution, Burbank, CA) Independent Distribution - By Tom Quinn (Former Co-President, RADiUS, The Weinstein Company, New York, NY) X. THEATRICAL EXHIBITION The Exhibition Business - By Shari E. Redstone (President, National Amusements, Norwood, MA) The Independent Exhibitor - By Robert Laemmle and Greg Laemmle (Laemmle Fine Arts Theatres, Los Angeles, CA) XI. HOME ENTERTAINMENT AND SELF-DISTRIBUTION Home Entertainment - By Ronald J. Sanders (President, Warner Bros. Worldwide Home Entertainment Distribution, Burbank, CA) Online Self-Distribution - By Jamie Wilkinson (Co-Founder and CEO, VHX Corporation, Brooklyn, NY) XII. THE DIY MODEL DIY: An Introduction - By Jason E. Squire (USC School of Cinematic Arts, Los Angeles, CA) Producing in the DIY Model - By Eric B. Fleischman (Producer, Los Angeles, CA) XIII. CONSUMER PRODUCTS Consumer Products - By Al Ovadia (President, Al Ovadia & Associates; Former Executive Vice President, Sony Pictures Consumer Products, Los Angeles, CA) XIV. INTERNATIONAL Global Markets - By Rob Aft (President, Compliance Consulting, Los Angeles, CA) An Overview of the Chinese Film Industry - By Shaoyi Sun (Professor of Film and Media Studies, Shanghai Theatre Academy, Shanghai, China) XV. THE FUTURE Entertainment Technologies: Past, Present and Future - By Dan Ochiva (Founder and President, NYC Production and Post News, New York, NY) Index About the Editor
Jason E. Squire is Associate Professor of Practice at the USC School of Cinematic Arts. His longstanding research helped establish "movie business" as a distinct area of academic study. Global honors include Visiting Professor, Beijing Film Academy and Master of Entertainment Studies, DeTao Masters Academy, Shanghai. After an executive career of work with United Artists, 20th Century-Fox, and with producer Alberto Grimaldi (Gangs of New York; Fellini Satyricon; The Good, The Bad and The Ugly), Squire joined the USC faculty. He has lectured in China, Japan and the United Kingdom. Media appearances include CCTV-6; China Daily; CNN Money; La Opinion; Le Monde; Los Angeles Times; Marketplace; NHK Japan; Reuters; The New York Times; Variety; Wall Street Journal.
"As storytellers, it's vital to know both creative and business issues. This book is a valuable source for navigating your career." -Stan Lee, Founder, Board Chairman, Chief Creative Officer, POW! Entertainment "A valuable book full of smarts and straight talk. I use it in my class at USC." -Leonard Maltin, Film Critic and Historian "If anyone is still crazy enough to want to be in the movie business, they should absolutely read this book!" -Tom Rothman, Chairman, Motion Picture Group, Sony Pictures Entertainment "This book covers all the bases for anyone interested in film, from running a studio to distributing your own indie film. Squire has assembled an impressive group of professionals who make their living making movies. Who better to learn from?" -Mary Sweeney, Chair, Film Independent Board of Directors