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Multimedia Foundations

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Table of Contents

Section I Multimedia Foundations
Chapter 1 Understanding Multimedia
Key Terms
Chapter Highlights
What It Is.Is Multimedia!
Social Media
Defining Multimedia
Great Ideas: Using Metaphors
Great Ideas: Multimedia
Tech Talk: Hypermedia
Understanding Multimedia
Flashback: Three Generations of the Web
Evolving Media Industries
Flashback: Flashback
From Old Media to New Media
The Characteristics of Old Media
Flashback: Paradigm Shift
Large Organizations
Simultaneous Delivery
Characteristics of New Media
Five Principles of New Media
Tech Talk: Algorithm
Tech Talk: Bits: The Common Denominator
Tech Talk: Batch Processing
Tech Talk: Rendering
Chapter Summary

Chapter 2 The Computer
The Digital Revolution
Great Ideas: Communication with Binary Numbers
From Bits to Bites
History of the Personal Computer
Computer Hardware and Software
Computer Hardware Basics
Processor Speed
Flashback: Moore's Law
System Memory
The Human Interface
The Mouse and the GUI
The Keyboard
Saving and Managing Digital Files and Project Assets
Tech Talk: Mastering the File System Browser
Tech Talk: File Management 101
Digital Storage Solutions
Tech Talk: Backing Up Your Data
Great Ideas: Cloud Storage
Connecting Drives and Devices
Chapter Summary

Chapter 3 Planning and Design
Key Terms
Chapter Highlights
A Road Map
Great Ideas: Target Market and Target Audiences
The Three P's
Great Ideas: Intellectual Property
The Client and Producer
Great Ideas: Thinking Outside the Box
The Design Process
Chapter Summary

Section II Multimedia Design
Chapter 4 Visual Communication
Key Terms
Chapter Highlights
Visual Communication
Content and Form
Flashback: The Medium is the Message
Elements of Design
Tech Talk: Halftone Image
Tech Talk: Vertigo and 3-D
The Principles of Design
Perceptual Forces
Tech Talk: Rule of Thirds
Chapter Summary

Chapter 5 Multimedia Page Design
Key Terms
Chapter Highlights
Organizing Content on a Page
The Gutenberg Diagram
Breaking Out of the Box
Great Ideas: Visual Hierarchy
Chunking Body Copy
Great Ideas: The Golden Ratio
Bringing Order to Chaos
The Grid System
Tech Talk: The Anatomy of a Grid
Tech Talk: Inline and Floating Graphics
Tech Talk: The CSS Box Model
Page Templates
Static and Dynamic Pages
Fixed Layouts
Television Screen Layouts
Fluid Layouts
Chapter Summary

Chapter 6 Interface Design and Usability
Key Terms
Chapter Highlights
User Interfaces
Types of User Interfaces
Tech Talk: Motion Tracking Interfaces
User-Centered Design (UCD)
Designing User Interfaces
Components and Features
Great Ideas: Above the Fold Layout
Error Management
Will Usability Kill Creativity
Usability Testing
Making Interfaces Accessible
Great Ideas: Accessibility and the Law
Great Ideas: Accessibility and Usability

Chapter Summary

Chapter 7 Web Design
Key Terms
Chapter Highlights
How the Web Works
Flashback: A Brief History of the Internet and World Wide Web
Tech Talk: Sections of an HTML Document
Tech Talk: HTML Head Content
Tech Talk: Special Characters
Planning Site Structure and Navigation
Defining a Site and the "Root Folder"
Great Ideas: File Naming Conventions
Establishing a Hierarchy
Page Design and Layout
Ensuring Site Usability
Beginning Your Page: Structure and Title
Marking Up Your Content
Paragraphs and Blockquotes
Creating and Managing Hyperlinks
Tech Talk: Creating an Email Link
Linking Images and Adding Image Information
Creating Tables
Tech Talk: Controlling a Table's Appearance
Controlling Appearance: Cascading Style Sheets
Characteristics of Appearance
Background and Text Colors
Tech Talk: Background Images
Font Type and Style
Font Sizes
Link Characteristics
Tech Talk: Buttons and Javascript
Interactive and Multimedia Web Content
Checking Your Code and Compatibility
Uploading the Site to the Server
Chapter Summary

Section III Static Media
Chapter 8 Graphics
Key Terms
Chapter Highlights
Graphics and Images
Digital Imaging
Raster Images
Tech Talk: Color Space
Tech Talk: Compression
Vector Graphics
Display Screen Standards
Aspect Ratio
Image Rendering
Great Ideas: The Illusion of Apparent Movement
Television Standards
Flashback: The Legacy of Analog Television
Digital Television
Chapter Summary

Chapter 9 Text
Key Terms
Chapter Highlights
An Introduction to Typography
Legibility and Readability
Characteristics that Define Typefaces
Stroke, Contrast, and Stress
Weight: Regular, Boldface, and Light
Posture: Roman, Oblique, and Italic
Proportions and Letterform Parts
Categorizing Typefaces
Serif Typefaces
Sans-Serif Typefaces
Decorative Typefaces
Script Typefaces
Symbol Typefaces and Special Characters
Tech Talk: Category Characteristics
Computers and Typefaces
Great Ideas: Adding to Your Typeface Collection
Additional Text Attributes
Font Styles: True and Faux
Italics and Boldface for Emphasis
Condensed or Expanded Type
All Caps and Small Caps
Underline and Strikethrough
Font Size
Font Color
Baseline Shift
Tech Talk: Font Management
Character and Line Spacing
Kerning and Tracking
Alignment, Justification, and Distribution
Font Transformations
Some Final Tips
Limit the Number of Typefaces
Text First, Type Second
Tech Talk: Designing Text for Screen Display
Designing the Text for Screen Display
Less is More
Chapter Summary

Chapter 10 Photography
Key Terms
Chapter Highlights
Consumer Cameras
Prosumer and Professional Cameras
Video Cameras
The Imaging Chain
The Lens
Tech Talk: Focal Length and Angle of View
Tech Talk: Optical Versus Digital Zoom
The Iris
The Shutter
Great Ideas: The Image Sensor
Flashback: The Decisive Moment - by Chris Walker

Measuring Light Intensity
Great Ideas: Flash Control
White Balance
Autofocus (AF)
Manual Focus (MF)
Great Ideas: Selective Focus
Depth of Field
Aperture Size
Focal Length
Subject/Camera Distance
Exposure Modes
Automatic Modes
Tech Talk: Stitching Mode
Semi-Automatic Modes
Manual Mode
Image Stabilization
Great Ideas: Memory Cards
Downloading Images
Digital Image Management
Tech Talk: Metadata
Chapter Summary

Section IV Time-Based Media
Chapter 11 Audio Production

Key Terms
Chapter Highlights
Sound and Audio
What is Sound?
Great Ideas: Characteristics of a Sound Wave
Tech Talk: Dynamic Range
Great Ideas: Equalization
Digital Audio Sampling
Pulse-Code Modulation
Flashback: Industry Standards
Codecs and Container Formats
Sound Recording
Tech Talk: The Proximity Effect
Great Ideas: Four Reasons for Using a Professional Grade External Microphone
Balanced Audio Connectors
XLR Connectors
Unbalanced Audio Connectors
TS and TRS Connectors
RCA Connectors
Cable Management 101
Great Ideas: The Over-Under Wrap
Audio Monitoring
Audio Metering (objective monitoring)
Listening (subjective monitoring)
Chapter Summary

Chapter 12 Sound and Video Recording
Key Terms
Chapter Highlights
Motion Picture Film Recording
Magnetic Recording
Great Ideas: Helical Scanning
Tech Talk: Tape Recording Basics: Track Pitch and Speed
Professional Videotape Formats
Analog Tape Formats
Tech Talk: Composite Versus Component Color Processing
Digital Tape Formats
High-Definition Tape Formats
Flashback: DV: The Blue Book Standard
DV Formats
Two Types of Video Compression
Tech Talk: Color Sampling
Consumer Formats
Betamax and VHS
Tech Talk: Optical Disc Formats
File-Base Recording Formats
Tech Talk: Container Formats
Open Standards for File-Base Recording Formats
Tech Talk: Intermediate Formats
Proprietary Standards for File-Base Recording
Tech Talk: Recording Variables in AVCHD
Chapter Summary

Chapter 13 Time-Based Editing
Key Terms
Chapter Highlights
Nonlinear Editing
The Building Blocks of an Edited Sequence
Great Ideas: The Stand-Up
Great Ideas: Designing Graphics for Television
Continuity Editing
Tech Talk: Cutting-on-Action
The Project Folder
The Project File
Media Files and Media Clips
Flashback: NLE Pioneers
Components of an NLE Interface
Project Window
The Timeline
The Preview and Program Monitors
Great Ideas: NLE Keyboard Shortcuts
Adding Clips to the Timeline
A Simple Editing Scenario
Chapter Summary


About the Author

Dr. Vic Costello is an Associate Professor in the School of Communications at Elon University, where he has taught numerous courses in multimedia production since 2001. He has worked in broadcast management, corporate communications, and as a freelance technical director, video producer, and creative consultant for live-events, and awards shows. Dr. Costello is a long-standing member of the Broadcast Education Association (BEA) and has served as both Producer and Chair of the BEA Festival of Media Arts. Norman Youngblood has been teaching courses on web design and interactive media since 2001 and has a background in information technology. He is an assistant professor in the Department of Communication & Journalism at Auburn University and the co-director and co-founder of a new university usability and communication research laboratory. Susan A. Youngblood teaches both graduate and undergraduate web development at Auburn University's Department of English in the Master of Technical and Professional Communication (MTPC) program. Her classes emphasize research-based best practices for design, accessibility, and usability testing. She helped plan the layout of Auburn's Instruction in Design, Evaluation, and Assessment (IDEA) lab-used mostly for teaching usability testing-and consulted on the installation of Auburn's new research-oriented usability and focus-group lab. She teaches students to be advocates not only for end users but also for their colleagues and clients who have to maintain the sites that they create. Susan's research interests include competing communication needs in online environments, usability, and web accessibility. Her work has appeared in Journal of Business and Technical Communication, Journal of Technical Writing and Communication, and in the edited collection Handbook of Research on Virtual Workplaces and the New Nature of Business Practices, edited by Pavel Zemliansky and Kirk St. Amant.

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