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Multimodal Discourse
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Analyses the text of a wide range of media including: TV programmes, films, advertising and news editorial A new method of analysing texts in which the interaction of sound, music, vision, language etc. is theorised Written by two leading visual communication scholars

About the Author

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia

Reviews

'Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated owrld in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundationla theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over.' Ron Scollon, Professor of Linguistics, Georgetown

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