Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.
Gunther Kress, IOE, UCL’s Faculty of Education and Society, University College London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia
`Multimodal Discourse is the theoretical browser we need to
navigate the exuberant multimodality of the highly mediated owrld
in which we live. For students and specialists in communication or
semiotics, cultural studies or linguistics, graphic design or
anthropology this is the foundationla theory of how meaning is made
in this period of increasing semiotic fragmentation and
cross-over.'
*Ron Scollon, Professor of Linguistics, Georgetown*
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