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Muster Erfolgreicher Internationalisierung Von Handelsunternehmen

Ausgehend von der strategischen Grundorientierung der Unternehmen analysiert Sandra Schwarz die Ausgestaltung der markt- und beschaffungsseitigen Wertsch�pfungsaktivit�ten sowie der F�hrung bei international agierenden Handelsunternehmen.
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About the Author

Dr. Sandra Schwarz promovierte bei Prof. Dr. Bernhard Swoboda am Lehrstuhl f�r Marketing und Handel der Universit�t Trier.

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