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NGOs and Corporations


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Table of Contents

Acknowledgements; List of tables; List of figures; Preface; Part I. Understanding NGOs: 1. Classifying NGOs: definitions, typologies and networks; 2. The emergence of NGOs in the context of business-government - societal relationships; 3. The emergence of NGOs in the context of ethical and institutional complexity; Case illustration: genetically modified organisms, social movements and NGOs; Case illustration: protecting the people: environmental NGOs and TXU energy; Part II. NGO Advocacy Campaigns: 4. NGO campaigns against corporations and (de-) legitimacy; 5. How do they do it? Understanding the power and influence of radical advocacy NGOs; 6. NGO campaign types and company responses; Case illustration: PETA and KFC; Case illustration: Coca-Cola in India; Part III. NGO-Corporate Engagement: 7. Corporate-NGO engagements: from conflict to collaboration; 8. Globalization, multinationals and NGOs: the next wave; Case illustration: conflict diamonds; Case illustration: Unilever in Indonesia; Case illustration: microfinance and poverty reduction; Part IV. The Future of Corporate-NGO Relations: 9. The future of corporate-NGO relations; Index.

Promotional Information

This book focuses on the dynamic interactions, both conflictual and collaborative, that exist between corporations and NGOs.

About the Author

Jonathan Doh is the Herbert G. Rammrath Chair in International Business, founding Director of the Center for Global Leadership, and Associate Professor of Management at the Villanova School of Business. Michael Yaziji is Professor of Strategy and Organizations at IMD.


'No major multinational today can ignore NGOs or the tremendous threats and opportunities they represent. With this book, Yaziji and Doh have provided the authoritative volume on the topic, filled with insights and illustrative case studies. I highly recommend it.' Peter Brabeck-Letmathe, Chairman of the Board, Nestle SA
'This book is the most comprehensive and insightful book on NGOs and NGO-corporations to date. It is essential reading for executives, students and thought leaders wanting to make sense of the rise of NGOs and to better understand how to respond to them.' Antony Burgmans, Former Chairman and CEO, Unilever
'From environmental groups to social justice activists to consumer advocates, NGOs have become critical stakeholders with important business strategy impacts for almost every industry and every company. In NGOs and Corporations, Yaziji and Doh map this terrain with breadth and insight ... a must-read for corporate leaders everywhere.' Dan Esty, Hillhouse Professor, Yale University
'NGOs and Corporations is a comprehensive, thoughtful and well-grounded contribution to an important and timely topic. It is a valuable contribution to the evolving literature on NGOs and, particularly, their complex relationships with business firms.' Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania
'A useful and comprehensive analysis of the complex and changing relationships between corporations and NGOs.' Sir Mark Moody-Stuart, Chairman of Anglo-American and ex-chairman of Royal Dutch Shell
'This book fills an important gap in our understanding of an increasingly important dimension of business-society relations. Its case studies and analytical framework provide a valuable overview of the dynamics of NGO-firm conflict and cooperation.' David Vogel, Solomon P. Lee Distinguished Professorship in Business Ethics, Stanford University
'No global business executive can afford to ignore or not fully understand NGOs in the twenty-first century. Yaziji and Doh have written a seminal book that helps to explain the unique nature of NGOs and provides an excellent how-to approach to collaborating effectively with them. It is a must-read for any truly global business executive.' Michael D. White, Vice Chairman, PepsiCo
"If we want to understand the relationship between businesses and civil society-the premise of the book-we need to understand the interaction between businesses and their organizational counterparts in the civil sphere, NGOs. This compact, well-organized, and highly readable book offers a welcome and timely map to this emerging terrain....The unique value of this book lies in its useful frameworks for understanding the variety of NGOs and their relations to corporations and for choosing appropriate corporate engagement strategies. Bringing such clarity is no small feat for an empirical phenomenon that is relatively new, fast changing, and dazzlingly complex." Klaus Weber, Kellogg School of Management, Northwestern University, Administrative Science Quarterly
"I would suggest that NGOs and Corporations is a timely book, given the increased interest in the relationships between NGOs and corporations, and a laudable effort, given that the topic area is relatively new. I was hence looking forward to reading NGOs and Corporations, as bringing together the disparate insights that have been developed so far might be useful as an introduction to the topic for students, academics, and business practitioners alike and potentially may also help advancing academic research. I trust Yaziji and Doh's book will serve both purposes." Frank den Hond, VU University, Amsterdam, the Netherlands, Business & Society
"This is a timely presentation of an important development in thinking about the growing role of NGOs and the future of global business. Highly recommended." -CHOICE, M. Morgan-Davie, Utica College
"Yaziji and Doh strike a good balance in supplying frameworks, data, and case illustrations and convey a realistic view of the extent of scholarly knowledge. They review a mix of institutional, organizational, and behavioral strategy research and integrate aspects of social movement studies, business ethics, and stakeholder theories. The unique value of this book lies in its useful frameworks for understanding the variety of NGOs and their relations to corporations and for choosing appropriate corporate engagement strategies. Bringing such clarity is no small feat for an empirical phenomenon that is relatively new, fast changing, and dazzlingly complex." American Historical Review, Klaus Weber, Northwestern University

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