National Geographic, or @natgeo, is the world's largest noncelebrity Instagram account, featuring the likes of award-winning photographers such as Paul Nicklen, Joel Sartore, and Michael Yamashita. With nearly 50 million followers, the account captures close to 50 percent of all engaged activity on Instagram and receives more than one billion likes on the 7,000+ images posted. CORY RICHARDS and his camera have gone from the controlled and complex studio to the wild and remote corners of the world, from the unclimbed peaks of Antarctica to the Himalayas of Nepal and Pakistan. His photography has appeared in National Geographic magazine, Outside, and the New York Times, and his film work has won awards at nearly every major adventure film festival including the grand prize at the Banff Mountain Film Festival. He was named National Geographic Adventurer of the Year in 2012.