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Author and speaker, Debra Atkinson is the Voice for Fitness, sharing with audiences the art and science of getting more out of life. She relates to her audiences with humor and passionate belief that everyone has the potential to soar. Drawing on thirty years experience in the fitness industry, she specializes in helping personal trainers develop thriving businesses in unique niches that result in rewarding careers and balanced lives. She works with clients from all walks of life who learn to make physical activity the vehicle for getting more out of every area of life. A Coach U Certified Graduate, Debra also holds a Masters degree in Sports and Exercise Psychology from Iowa State University. Prior to increasing her time speaking and writing, she owned and operated a business devoted to personal training, helping clients as an Advanced Fitness Specialist (ACE) to overcome obstacles and achieve their physical best. As a Senior Lecturer in Kinesiology at ISU for 14 years, she taught core courses that prepare students for leadership roles in fitness and supervises student internships for health-fitness management majors. In addition to being an ACE faculty CEC provider, she is an international presenter at events including: IDEA Personal Training Congress and FACT Fest, Chicago, Ill (2002, 2003, and 2007), IDEA's World Convention in San Diego (2004), and CAN-FIT-PRO in Toronto, Canada (2005, 2006) and National Strength and Conditioning Association's Personal Training Congress (2008, 2009). She is the author of a text-book published by Benjamin-Cummings and The Dollars and Sense of Selling Exercise: Promoting Personal Training with Integrity with Healthy Learning. Navigating Fitness After 50: Your GPS for Choosing Programs and Professionals You Can Trust prepares customers and trainers both to change the way we age. Her Forever Fit and Fab After 50 coaching blends art and science of rich, hot and happy.