About the Author

Matt Hranek is an author, photographer, director, and the founder/editor of the men’s lifestyle magazine WM Brown. He is reasonably obsessed with cars, watches, bespoke tailoring, and well-crafted things. Originally from Binghamton, New York – not too far from his Wm Brown Farm in upstate New York – Matt currently lives in Brooklyn and can occasionally be found in old-school hotel bars throughout Europe, Negroni firmly in hand. Find him on Instagram at @wmbrownproject.

Reviews

“A marvelous ode to one of the world’s most beloved and versatile alcoholic beverages.”
—Cool Hunting

“The Negroni is equal parts love letter and little black book—a passionate and personal tribute to one of the world’s most versatile drinks.”
—Brad Thomas Parsons, author of Bitters, Amaro, and Last Call
 
“This is one of the best books devoted to a single cocktail I’ve read. It’s beautiful and informative, and, most important, the writing is both deeply opinionated and open-minded and welcoming.”
—Michael Ruhlman, author of The Soul of a Chef and Charcuterie
 
“Illuminating, irresistible, and eminently useful. It's an absolute treat to be among Matt’s students: follow his lead and you're sure to have a hell of a time. You’ll probably learn something, too.”
—Frank Castronovo Frank Falcinelli