The history of Netflix is a long struggle for greatness marked by multiple disasters, lucky breaks, personal betrayal, and broken hearts. It has more drama than most of the movies Netflix rents.
Gina Keating was a staff reporter for Reuters and United
Press International for more than a decade. Her work has appeared
in Variety, Southern Living, and Forbes.
“The little red envelope that could . . . and did! This is a
classic Silicon Valley start-up tale and Keating gives readers
behind-the-scenes access to a story that continues to play out in
America’s mailboxes, living rooms, and mobile devices every
day.”—JIM COOK, CFO of Mozilla; Netflix founding team member“A
well-crafted, well-researched, and well-sourced page-turner.
Keating is no stranger to this subject, having covered Netflix for
years as a reporter, and gives readers a fascinating and insightful
look into the inner workings of a company that forever changed how
America watches movies.”—LORI STREIFLER, executive editor, City
News Service Inc.“Even if all you know about Netflix is that it has
bright red mailers and comes out of your Roku box, Keating’s
reporting will make you want to sit down and learn more. It’s a
tale of corporate intrigue, gigantic success, and enormous
failure.”—ALLAN PARACHINI, adjunct professor, California State
University; former Los Angeles Times reporter“Netflixed has all the
drama and intrigue of a Hollywood blockbuster, but for me, it was
also nostalgic. Gina Keating perfectly captured the pressure,
energy, and emotion we all felt as we fought Netflix for control
of America’s living rooms. I’m often asked by people, ‘What
happened at Blockbuster?’ Now I can tell them . . . just read
Netflixed.”—BEN COOPER, EVP, Camelot Strategic Marketing & Media;
former head of marketing, Blockbuster Online
“…Veteran media journalist Keating’s nonfiction debut is a
surprisingly swift-paced mix of investigative journalism and
thrillerlike suspense. The major players in the game—Netflix CEO
Reed Hastings and Blockbuster’s John Antioco—are both complicated
characters, and Keating does a commendable job painting a portrait
of these very different business leaders, each with his own unique
approach to vying for the same brass ring: domination of the
American home-entertainment market …An impressive look at the
infinite complexities and cutthroat competition driving the
deceptively simple business of 21st-century movie delivery.—Kirkus
Reviews
“There's a grim reality behind the magical wafting of DVDs to our
mailboxes, according to this lively, canny business
potboiler…[This] colorful narrative climaxes with Netflix and
archrival Blockbuster throttling each other in an old-fashioned
price war that Netflix wins by a hair. Keating hypes the allegedly
world-shaking technological transformations in how we access
digital content, but what's far more interesting and dramatic is
her smart portrait of how an ever-changing capitalism stays very
much the same.”—Publishers Weekly
“Keating separates fact from legend in this story of how the tiny
upstart, Netflix, took on and ultimately decimated the goliaths of
the industry, Blockbuster Video and Hollywood Video… It seems that
only Apple Computer rivals Netflix in how its customers hold a deep
personal attachment to the brand “experience,” and fans of the
service will get a lot of insight into how much risk, dedication,
and commitment it took to bring that experience into being.”—DAVID
SIEGFRIED, Booklist
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