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Neuro Design
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Table of Contents

  • Section - 01: What is Neuro Design?;
  • Section - 02: Neuroaesthetics;
  • Section - 03: Processing Fluency;
  • Section - 04: How First Impressions Work;
  • Section - 05: Multisensory and Emotional Design;
  • Section - 06: Visual Saliency Maps;
  • Section - 07: Visual Persuasion and Behavioural Economics;
  • Section - 08: Designing for Screens;
  • Section - 09: Viral Designs;
  • Section - 10: Designing Presentation Slides;
  • Section - 11: Conducting Neuro Design Research;
  • Section - 12: Conclusion;

About the Author

Darren Bridger works as a consultant to designers and marketers, advising on using and analyzing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside of the US. He currently works as head of insights at NeuroStrata.

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