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Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: The harsh reality facing sales professionals;
    • Chapter - 02: The background to neuroscience and how it applies to selling;
    • Chapter - 03: A guided tour of your customer's three brains;
    • Chapter - 04: The buying process and the buying brain;
    • Chapter - 05: Adaptive selling;
    • Chapter - 06: The PRISM model of human behaviour and adaptive selling;
    • Chapter - 07: How to read your customer and how to adapt your style;
    • Chapter - 08: The 'Neuro-Sell' brain-friendly selling process - the first phase: Consider;
    • Chapter - 09: The 'Neuro-Sell' brain-friendly selling process - the second phase: Maximize comfort;
    • Chapter - 10: The 'Neuro-Sell' brain-friendly selling process - the third phase: Establish context and catalyse;
    • Chapter - 11: The 'Neuro-Sell' brain-friendly selling process - the fourth phase: Convince;
    • Chapter - 12: The 'Neuro-Sell' brain-friendly selling process - the fifth phase: Close the deal;
    • Chapter - 13: Some more brain-friendly selling tips;
    • Chapter - 14: Body language and the truthful brain;
    • Chapter - 15: Neuro-negotiating;
    • Chapter - 16: Conclusion

About the Author

Simon Hazeldine works internationally as a professional speaker and performance consultant in the areas of sales, negotiation and leadership. He has a Masters Degree in the psychology of performance, is certified as a Master Practitioner and Trainer of NLP, and is a Fellow of the Institute of Sales & Marketing Management. Simon is a qualified prism brain mapping practitioner and has spoken in 25 countries across five continents.


"Neuro-Sell combines the latest neuroscience research with hard-won sales experience to introduce the reader to the power of "brain-friendly selling". Essential reading if you want to create long-term client relationships in a world where technology has levelled the persuasion and influence playing field."--Jamie Smart "Author of Clarity: Clear Mind, Better Performance, Bigger Results "
"Neuro-Sell is a combination of the old and the new as much of the findings discussed in the book simply confirm what has been around the selling arena for years, while bringing into play some new and interesting findings about how the brain works and why each of us has a unique way of looking at the world and making purchasing decisions--and how that information can be used to make sellers more effective." Read the full review here. --Paul McCord "Sales and Sales Management Blog "

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