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Never Cold Call Again


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Preface. PART ONE: A New Way of Selling. 1. Times Have Changed:Welcome to the Information Age. A Background on Selling in the New Economy. 2. Why Selling Is Out and Self-Marketing Is In. Selling in Today?s World. Why Cold Calling Doesn?t Work Anymore. Buying versus Selling. Selling Is Selling. Selling Is Stupid. 3. Old Answers Are Wrong Answers. 4. Think Like a Business Owner. Know What?s Important to Prospects. Profit Justification. Avoid Empty Rapport Building. What Are Your Goals? 5. A Shift in Power. Attaining Unstoppable Confidence. Overcoming Limiting Beliefs. Reframing Limiting Beliefs. What?s Your Secret Excuse? Your Prospects and Customers Need You! 6. The Power of Leverage and the Advantage of Systems. Leverage Is Massive Power. The Advantage of Systems and a System of Systems. PART TWO: Your Self-Marketing System for Lead Generation. 7. Self-Marketing Basics. What Is Self-Marketing? Creating Your Message. What You Must Communicate to Prospects. 8. A Twist on Cold Calling. Cold Calls Are a Fleeting Moment in Time. Creating Your Marketing Piece. Getting Your Message Out. Employ Leverage: Make It Automatic. 9. Powerful Phone Techniques That Work! The Image of Supreme Power. 10. Why E-Mail Beats the Phone. E-Mails versus Phone Calls. Making Initial Contact via E-Mail. Following Up via E-Mail. Employ Leverage: Using Autoresponder Systems. Video E-Mail for High Response Rates. 11. Traditional Direct Mail That Works. Condensing Your Sales Message. Formats That Get Responses. Get Your Letters Opened. Following Up on Your Mailer. Employ Leverage: Automated, Inexpensive Direct Mail. 12. The World Wide Prospecting Web. Why You Need a Personal Web Site. Use Your Web Address Everywhere. Building a Site Quickly and Inexpensively. Driving Traffic to Your Site. The Web Is the Ultimate Form of Leverage. 13. Keeping in Touch, Automatically. The Importance of Ongoing Contact. Advantages of a Free Newsletter. How a Free Newsletter Builds Momentum through Leverage. If It Doesn?t Help Them, They Won?t Read It. Building Your Newsletter List. Even More Leverage through Autoresponders. 14. Weblogs. What Is a ?Blog?? How a Blog Attracts Qualified Prospects. Setting Up Your Blog. Driving Traffic to Your Blog. The Goal of Driving Traffic to Your Blog. 15. Gain Prospects? Trust through Free Seminars. Become the Authorized Expert. Keep It Simple and Manageable. Getting People to Attend. Conducting Your Free Seminar. Convert Attendees to Customers. 16. Easily Obtain Free Publicity. Reporters Cold Call, Too! Why the Media Needs You. Making the Initial Contact. Use Leverage to Get More Publicity. 17. Be a Real Consultative Salesperson. Be a True Consultant, Not Another Sales Rep. Compensation. Applying the Law of Compensation. 18. Real Networking That Really Works. The Holy Grail of Sales That?s So Hard to Find. Offer Real Incentives. Keeping Your Network Updated and Motivated. PART THREE: You Have the Leads?Now Get the Sales. 19. The Sales Appointment Process. If They?re Qualified, This Is the Easy Part. The Kiss Test. Learn to Qualify-Out. Getting the First Appointment. Preparing for the Initial Meeting. A Relevant Questioning Process. Get Your Profit-Justification Information. Uncover the Prospect?s Real Need. Know the Decision Making Process. 20. Developing a Relevant and Powerful Proposal. Always Remember the Prospect?s Real Need. The Process of Profit Justification. Fulfilling the Three Main Business Needs. Outward Appearance. Avoid Cliches and Useless Information. 21. Presenting Your Proposal and Getting the Sale. Preparation. Know Whom You?re Talking To. Don?t Bore Them?Stick to What?s Relevant. Prove That You Can Meet Their Real Needs. Product Demonstrations. Find Out What Comes Next. If They Don?t Buy Right Away. 22. Following Up and Keeping Your Customers Happy. Thank You. Obtaining Referrals. Obtaining Testimonials. Keep Your Customers Up-to-Date. Your Customers-Only Newsletter. 23. Final Thoughts on Modern Self-Marketing. It?s Based on Prospecting, but the Entire System Is Different. Maintain the Right Attitude and Persona. Build on Your Systems. Always Find New Ways to Prospect. Your Only Real Enemy Is Time! About the Author. Index.

About the Author

FRANK J. RUMBAUSKAS is the author of Selling Sucks, The Never Cold Call Again Online Playbook, and the New York Times bestseller Never Cold Call Again! Frank spent the first half of his sales career cold calling. Finally, after years of effort, he perfected a system of lead-generation techniques that catapulted him to the top of sales at Lucent Technologies, and has since changed the lives of countless salespeople around the world.

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