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Never Get a "Real" Job


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Table of Contents

Acknowledgments. Foreword (Michael Simmons). Introduction: Never Get a "Real" Job. Who Needs the 9-to-5? I Know You. What You Can Expect to Get from This Book. All Aboard the Death to the "Real" Job Express! PART ONE THE BREAKDOWN. Chapter 1 Everyone Poops. Yours Isn't Special. College: The Drunken Road to Easy Street. Dude, Where's My Dream Job? Welcome to Your "Real" Job, Mr. Janitor. The Broken Promise. Chapter 2 No One Cares About You?Unless You Make Them Care. You Are Not Special 32 Claiming to Be a Winner Does Not Make You One. You're Brilliant . . . So What? Lifestyles of the Poor and Vain. Shut Up, Pinocchio. Put It on My Tab. Chapter 3 Darwin + Murphy = Reality. Your Business Is Not the Exception to Any Rule. The Worst-Case Scenario Is the Only Scenario. No One Will Invest in Your Idea. PART TWO BUILDING A FOUNDATION. Chapter 4 Get Off Your Ass and Start Up! Get Real with Your Finances. Those Who Reinvent the Wheel Are Doomed to Be Run Over by It. What Do You Know, Anyway? Keep It Simple, Stupid. The Bottomless Money Pit. Can Your SWOT Team Do CPR? Chapter 5 Business Plans Suck. Toss the Old-School Business Plan. The One-Paragraph Start-Up Plan. Chapter 6 To Partner or Not to Partner. The Worst Partners for Your Start-Up. Don't Consider Letting Worthless Flaky People Try Out. Never Jump Right In: The Water's Not Fine. PART THREE FROM THE GROUND UP. Chapter 7 Act Like a Start-Up, Stupid. Surviving a "Real" Day in the Life. Get Your Head in the Game, Chump. Design Your Entrepreneurial Life. "Mind" Your Business. Chapter 8 Shoestrapping (Because the Boot Is Too Damn Expensive). Fake It 'Til You Make It. The Only Team Your Money Can Buy. Do What Makes Cents. Cash Flow or Die! Chapter 9 Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller. Come Out! Come Out! Wherever You Are! Sell Like There's No Tomorrow?Or There Won't Be. Chapter 10 Facebook Isn't a Marketing Strategy. Message before Platform. Think Guerrilla, Not Godzilla. Conclusion. Index.

About the Author

Scott Gerber is a serial entrepreneur, internationally syndicated business columnist, and founder of the Young Entrepreneur Council (YEC), an organization comprised of hundreds of the world's most successful young entrepreneurs that promotes entrepreneurship as a solution to youth unemployment. Scott has been widely recognized as the world's most-syndicated columnist on the subject of entrepreneurship. His columns appear regularly on Fortune, TIME, Inc., CNBC, The Atlantic, Mashable, and The Next Web. Follow him at @askgerber or visit

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