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The New Big Book of Logos
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About the Author

David E. Carter has edited more books on the topic of logos and corporate identity than anyone in the world. His 70+ books are distributed worldwide. He has also conducted seminars on corporate identity on four continents. His early education was based on creative skills: he graduated from the University of Kentucky School of Journalism, and received a master's degree in advertising from Ohio University. Soon afterwards, he grounded an advertising agency which was good enough (and large enough) to be admitted to the American Association of Advertising Agencies (AAAA). His work won a Clio Award in 1980, and soon after, he established a television production company. That business produced work for PBS and did more than a dozen sketches for the Johnny Carson Show, winning 7 Emmy Awards in the process. By 1990, Carter changed lanes, walking away from advertising and television production. At that time, he began paying full attention to producing books, creating graphics software and managing corporate identity for clients. In 1993, Carter realized that he was ill-equipped to run a firm-he had never taken a business class of any kind. He then entered the MBA program at Syracuse University, and completed his degree in 1995. He then enrolled in the 3-year Owner/President Management program (OPM) at the Harvard Business School, from which he graduated in 1998.

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