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Table of Contents

Chapter 1 Do Your Homework 1 Job Tips 4 Research People 5 Rapportive 7 Events and Conferences 8 Chapter 2 It Starts with a Coffee 17 Cold-Calling 18 The Coffee 20 The Meeting 21 Follow-Up 22 Laid Off and Networking 23 The New Kid in Town 24 Chapter 3 Your Home on the Web Needs More Than a Welcome Mat 29 30 32 Blogging 33 Tumblr 34 Blogger 34 WordPress 35 Editorial Calendar 37 Commenting 38 Livefyre 38 IntenseDebate 38 Disqus 39 Blogger Tips 40 Know Why 40 Know Your Audience 40 Stick to Your Schedule 41 Encourage Conversation 41 Consider Moderation 41 Be Yourself 42 Use Social Sharing 43 A Picture Tells a Thousand Words 43 Increase Traffic with Search Engine Optimization 44 Chapter 4 Grow Your Network Before You Need It: LinkedIn 47 Creating Your Profile 48 Using Google's Contextual Targeting Tool 49 There's an App for That 50 Start Connecting 52 Requesting Connections 54 Promoting Your Profile 54 Taking Advantage of Endorsements 55 Adding Recommendations 55 Writing Recommendations 56 Sharing Great Content 57 Joining Groups 57 Creating a LinkedIn Group 58 Setting Rules 59 Seeing Who's Been Snooping on You 60 Basic Profile Analytics 61 Additional Information 61 Advanced Search 62 Looking for Work? 62 Creating Partnerships for Your Company 63 LinkedIn Company Pages 64 Generating Leads for Your Company 66 Backing Up 67 LinkedIn Signal 67 LinkedIn Connection Update 68 Grow Your Network Before You Need It 69 Chapter 5 Building a Network, 140 Characters at a Time: Twitter 71 Background 72 The Basics 72 Types of Tweets 73 Inspirational 73 Informative 73 Advocating 74 Entertaining 75 Brevity and Direct Messages 75 Retweets 76 Hat Tips 76 Goals 76 Finding Interesting People 77 Calvin Lee @mayhemstudios 77 Be Careful, Be Healthy 78 Twitter Is a Cocktail Party 79 Keep Self-Promotion to a Minimum 79 Introduce People You Admire to One Another 79 Make Quality Small Talk 80 Find the People You Have Things in Common With 80 Listen Carefully 80 Follow Up 80 Creating and Following Lists 81 Advanced Search 82 Gary Vaynerchuck @garyvee 83 Hashtags and Twitter Chats 84 Twitter Tools 87 HootSuite 87 87 Buffer 87 88 Tweet Grader 88 Twitter Counter 88 Tweetbot 89 Plume 89 Tweet-Ups 89 Twitter for Business 90 Connecting from a 1972 VW Bus 91 Think Before You Tweet 92 Think Before You Let Others Tweet for You 92 Say Hello 93 Chapter 6 One Billion People Can't Be Wrong: Facebook 95 Your Profile 96 What Your About Section Tells Me 97 What Are You Sharing? 97 Friend Requests 97 Don't Abuse Your Friends 99 Privacy Settings and Tips 99 Liking Brands 100 Interest Lists 101 Smart Lists 101 Company Smart Lists 102 Groups 102 Creating a Group 103 Secret 103 Closed 103 Open 103 Happy Birthday! 104 Follow 105 Photos Albums 105 Growing Your Network 105 Networking Apps 106 Facebook for Business 107 Facebook Pages 108 Creating a Facebook Page 109 Follow the Rules 110 Facebook Page Tips 110 Facebook Insights 111 Page Posts 112 Facebook EdgeRank 112 Facebook Ads 113 Promoted Posts 113 Apps for Your Page 114 Grow Your Network Using Facebook 115 Chapter 7 Still Growing and One to Watch: Google+ 117 Is Google+ for You? 118 Getting Started 119 Circles 120 Overbearing by Oversharing 122 Hangouts 122 Hangouts On Air 124 Communities 125 Google+ Pages 127 Google: The World's Largest Search Engine 127 Google+ Local 128 Give Google+ a Try 129 Chapter 8 Content Is the Glue That Binds Us Together 131 Rolling and Shooting: Content Through Video and Photography 132 Instagram 133 How Do You Network on Instagram? 134 Flickr 135 Creative Commons 136 YouTube 137 Not Everyone Can Be a YouTube Celebrity 137 YouTube for Business 139 McDonalds Canada "Our Food. Your Questions." 139 Network with the People Around You: Foursquare 140 Location, Location, Location: Yelp 142 Pinterest 142 Pinterest for Business 143 StumbleUpon 145 SlideShare 146 Slideshare for Business 147 Podcasting 147 Creating Your Own Podcast 149 Networking with Your Podcast 150 Content Is the Glue 151 Chapter 9 If You Build It, They Will Come: Organizing Events 155 Organizing BarCamp Nashville 156 Your Event Site 157 Event Size 158 Determining Budget 158 Soliciting Sponsors 158 Showing Value to Sponsors 159 Promoting Your Event 159 Location Selection 160 Organizing PodCamp Nashville 161 Local Events and Mixers 162 Geek Breakfast 162 Nashcocktail 163 Doing Some Good 165 Organizing Meetups for Business Networking 166 Serving as the Connector 167 Organizing Paid Conferences 167 Getting Started 168 Chapter 10 Listen Better. Remember More. 169 L.I.S.T.E.N. 170 Look Interested; Get Interested 171 Involve Yourself by Responding 172 Stay on Target 173 Test Your Understanding 174 Evaluate the Message 175 Neutralize the Feelings 176 Remember Names 177 Remember Faces 178 Refer to Smart Phones and Social Networks 180 Gain Trust, Respect, and Knowledge 180 Chapter 11 Business Cards That Rock and When to Use Them 183 Rules of Engagement 184 Importance of Knowing Your Audience 185 One Card to Rule Them All 186 A Card for the Occasion 187 Effective Design 188 Personal Photos on Cards 189 QR Codes 190 NFC Chips 191 Apps to the Rescue 192 CardMunch by LinkedIn 192 Hello by Evernote 193 Bump 193 Voice Recorder 193 Alternatives if You Don't Use a Smart Phone 194 Follow-Up 194 Personal Style 194 Chapter 12 We Live and Die by Our Database 197 Size Doesn't Matter 198 Caring For and Nurturing Your Database 198 Software Suggestions 199 Nimble 199 WriteThat.Name 200 Gmail and Outlook 200 Boomerang 200 LinkedIn 201 Choose What Works for You 201 Protecting Your Database 201 Backing Up 202 Backing Up Facebook 202 Backing Up Twitter Tweets 203 Backing Up LinkedIn 203 Creating Email Newsletters 204 Checking Back, Checking In 204 Change Is Guaranteed 205 Chapter 13 Strong Relationships Lead to Success 207 Meeting in Real Life 209 They Will Use the Web to Learn About You 210 Networking for Introverts 211 Rekindling Conversations 212 What You Should Do Now 213 Index 215

About the Author

Dave Delaney is a recognized leader, consultant, and speaker on digital marketing, social media strategy, and business networking. Delaney began his career in marketing, promotions, and publicity in Toronto, Ontario, Canada working in performing arts publicity and marketing, newspaper promotions, and broadcast television marketing. In Nashville, Tennessee, his career switched to technology-focused companies where he managed digital marketing efforts focusing on social media strategy and execution. He hosted one of the first parenting podcasts from 2005[nd]2008, and he has been blogging for nearly a decade. Dave co-founded two annual unconferences, PodCamp Nashville and BarCamp Nashville. He has also launched two monthly networking events, Nashcocktail and Geek Breakfast. The latter now has chapters across the United States, Canada, South Africa, and Australia. In July 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow. Dave Delaney has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean, and Mashable. Delaney frequently speaks at private events, functions, and public conferences. Engagements include South by Southwest Interactive, Social Media Club Nashville, American Marketing Association Nashville, Interlogix Partners Conference, Killer Tribes, Explore, PodCamp Toronto, BarCamp Nashville, and PodCamp Nashville.

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