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New Business Networking

Supercharge the way you build business relationships-online and off! Business success is all about connections, relationships, and networks! In New Business Networking, Dave Delaney shows how to combine proven offline business networking techniques with the newest social media-and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world's top relationship builders. You'll discover little-known tips for reaching out more efficiently and more personally...great ways to meet your Twitter connections "in real life" ways to build your network before you need it, and make the most of it when you need it! * Identify, research, and actually reach your best potential connections * Create a personal landing page that builds relationships * Grow a thriving LinkedIn network you can count on for years to come * Use third-party services to supercharge the value of your Twitter feed * Encourage people to engage more deeply with you on Facebook * Make powerful new connections through Google+ and Google Hangouts * Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble * Organize in-person events that work-and find sponsors to pay for them * Listen and converse better, and remember more of what you hear * Avoid oversharing and other social media faux pas * Transform your business card into a powerful agent on your behalf * Nurture and deepen the relationships you've worked so hard to create
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Table of Contents

Chapter 1 Do Your Homework 1Job Tips 4Research People 5 Rapportive 7 Events and Conferences 8Chapter 2 It Starts with a Coffee 17Cold-Calling 18The Coffee 20The Meeting 21Follow-Up 22Laid Off and Networking 23The New Kid in Town 24Chapter 3 Your Home on the Web Needs More Than a Welcome Mat 32Blogging 33 Tumblr 34 Blogger 34 WordPress 35Editorial Calendar 37Commenting 38 Livefyre 38 IntenseDebate 38 Disqus 39Blogger Tips 40 Know Why 40 Know Your Audience 40 Stick to Your Schedule 41 Encourage Conversation 41 Consider Moderation 41 Be Yourself 42 Use Social Sharing 43 A Picture Tells a Thousand Words 43 Increase Traffic with Search Engine Optimization 44Chapter 4 Grow Your Network Before You Need It: LinkedIn 47Creating Your Profile 48Using Google's Contextual Targeting Tool 49There's an App for That 50Start Connecting 52Requesting Connections 54Promoting Your Profile 54Taking Advantage of Endorsements 55Adding Recommendations 55Writing Recommendations 56Sharing Great Content 57Joining Groups 57Creating a LinkedIn Group 58 Setting Rules 59Seeing Who's Been Snooping on You 60 Basic Profile Analytics 61 Additional Information 61 Advanced Search 62Looking for Work? 62Creating Partnerships for Your Company 63LinkedIn Company Pages 64Generating Leads for Your Company 66Backing Up 67LinkedIn Signal 67LinkedIn Connection Update 68Grow Your Network Before You Need It 69Chapter 5 Building a Network, 140 Characters at a Time: Twitter 71Background 72The Basics 72Types of Tweets 73 Inspirational 73 Informative 73 Advocating 74 Entertaining 75Brevity and Direct Messages 75Retweets 76Hat Tips 76Goals 76Finding Interesting People 77 Calvin Lee @mayhemstudios 77Be Careful, Be Healthy 78Twitter Is a Cocktail Party 79 Keep Self-Promotion to a Minimum 79 Introduce People You Admire to One Another 79 Make Quality Small Talk 80 Find the People You Have Things in Common With 80 Listen Carefully 80 Follow Up 80Creating and Following Lists 81Advanced Search 82Gary Vaynerchuck @garyvee 83Hashtags and Twitter Chats 84Twitter Tools 87 HootSuite 87 87 Buffer 87 88 Tweet Grader 88 Twitter Counter 88 Tweetbot 89 Plume 89Tweet-Ups 89Twitter for Business 90Connecting from a 1972 VW Bus 91Think Before You Tweet 92Think Before You Let Others Tweet for You 92Say Hello 93Chapter 6 One Billion People Can't Be Wrong: Facebook 95Your Profile 96What Your About Section Tells Me 97What Are You Sharing? 97Friend Requests 97Don't Abuse Your Friends 99Privacy Settings and Tips 99Liking Brands 100Interest Lists 101Smart Lists 101Company Smart Lists 102Groups 102 Creating a Group 103 Secret 103 Closed 103 Open 103Happy Birthday! 104Follow 105Photos Albums 105Growing Your Network 105 Networking Apps 106Facebook for Business 107Facebook Pages 108 Creating a Facebook Page 109Follow the Rules 110Facebook Page Tips 110Facebook Insights 111Page Posts 112Facebook EdgeRank 112Facebook Ads 113Promoted Posts 113Apps for Your Page 114Grow Your Network Using Facebook 115Chapter 7 Still Growing and One to Watch: Google+ 117Is Google+ for You? 118Getting Started 119Circles 120Overbearing by Oversharing 122Hangouts 122Hangouts On Air 124Communities 125Google+ Pages 127Google: The World's Largest Search Engine 127Google+ Local 128Give Google+ a Try 129Chapter 8 Content Is the Glue That Binds Us Together 131Rolling and Shooting: Content Through Video and Photography 132Instagram 133How Do You Network on Instagram? 134Flickr 135Creative Commons 136YouTube 137 Not Everyone Can Be a YouTube Celebrity 137YouTube for Business 139 McDonalds Canada "Our Food. Your Questions." 139Network with the People Around You: Foursquare 140Location, Location, Location: Yelp 142Pinterest 142 Pinterest for Business 143StumbleUpon 145SlideShare 146 Slideshare for Business 147 Podcasting 147 Creating Your Own Podcast 149 Networking with Your Podcast 150Content Is the Glue 151Chapter 9 If You Build It, They Will Come: Organizing Events 155Organizing BarCamp Nashville 156 Your Event Site 157 Event Size 158 Determining Budget 158 Soliciting Sponsors 158 Showing Value to Sponsors 159 Promoting Your Event 159 Location Selection 160Organizing PodCamp Nashville 161Local Events and Mixers 162 Geek Breakfast 162 Nashcocktail 163Doing Some Good 165Organizing Meetups for Business Networking 166Serving as the Connector 167Organizing Paid Conferences 167Getting Started 168Chapter 10 Listen Better. Remember More. 169L.I.S.T.E.N. 170 Look Interested; Get Interested 171 Involve Yourself by Responding 172 Stay on Target 173Test Your Understanding 174 Evaluate the Message 175 Neutralize the Feelings 176Remember Names 177Remember Faces 178Refer to Smart Phones and Social Networks 180Gain Trust, Respect, and Knowledge 180Chapter 11 Business Cards That Rock and When to Use Them 183Rules of Engagement 184Importance of Knowing Your Audience 185One Card to Rule Them All 186A Card for the Occasion 187Effective Design 188Personal Photos on Cards 189QR Codes 190NFC Chips 191Apps to the Rescue 192 CardMunch by LinkedIn 192 Hello by Evernote 193 Bump 193 Voice Recorder 193 Alternatives if You Don't Use a Smart Phone 194Follow-Up 194Personal Style 194Chapter 12 We Live and Die by Our Database 197Size Doesn't Matter 198Caring For and Nurturing Your Database 198Software Suggestions 199 Nimble 199 WriteThat.Name 200 Gmail and Outlook 200 Boomerang 200 LinkedIn 201 Choose What Works for You 201Protecting Your Database 201Backing Up 202 Backing Up Facebook 202 Backing Up Twitter Tweets 203 Backing Up LinkedIn 203Creating Email Newsletters 204Checking Back, Checking In 204Change Is Guaranteed 205Chapter 13 Strong Relationships Lead to Success 207Meeting in Real Life 209They Will Use the Web to Learn About You 210Networking for Introverts 211Rekindling Conversations 212What You Should Do Now 213Index 215

About the Author

Dave Delaney is a recognized leader, consultant, and speaker on digital marketing, social media strategy, and business networking. Delaney began his career in marketing, promotions, and publicity in Toronto, Ontario, Canada working in performing arts publicity and marketing, newspaper promotions, and broadcast television marketing. In Nashville, Tennessee, his career switched to technology-focused companies where he managed digital marketing efforts focusing on social media strategy and execution. He hosted one of the first parenting podcasts from 2005[nd]2008, and he has been blogging for nearly a decade. Dave co-founded two annual unconferences, PodCamp Nashville and BarCamp Nashville. He has also launched two monthly networking events, Nashcocktail and Geek Breakfast. The latter now has chapters across the United States, Canada, South Africa, and Australia. In July 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow. Dave Delaney has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean, and Mashable. Delaney frequently speaks at private events, functions, and public conferences. Engagements include South by Southwest Interactive, Social Media Club Nashville, American Marketing Association Nashville, Interlogix Partners Conference, Killer Tribes, Explore, PodCamp Toronto, BarCamp Nashville, and PodCamp Nashville.

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