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The New Old
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About the Author

David Cravit is the senior vice president of marketing for Fifty-Plus.Net, Inc. He has more than 30 years of experience in advertising, marketing, and consulting and has participated in the creation and placement of more than $5 billion worth of media advertising. He lives in Toronto, Ontario.

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"A 30-year advertising veteran presents a strong case for why marketers need to put Baby Boomers back on their radar screens." --"Direct Marketing News"

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