Absolutely Australia's Lowest Prices

We won't be beaten by anyone. Guaranteed

New Products Management
By

Rating
New or Used: 11 copies from $50.00
Product Details

Table of Contents

PART ONE: Overview and Opportunity Identification/SelectionChapter 1: The Strategic Elements of Product DevelopmentChapter 2: The New Products ProcessChapter 3: Opportunity Identification and Selection: Strategic Planning for New ProductsPART TWO: Concept GenerationChapter 4: Creativity and the Product ConceptChapter 5: Finding and Solving Customers' ProblemsChapter 6: Analytical Attribute Approaches: Introduction and Perceptual MappingChapter 7: Analytical Attribute Approaches: Trade-off Analysis and Qualitative TechniquesPART THREE: Concept/Project EvaluationChapter 8: The Concept Evaluation SystemChapter 9: Concept TestingChapter 10: The Full ScreenChapter 11: Sales Forecasting and Financial AnalysisChapter 12: Product ProtocolPART FOUR: DevelopmentChapter 13: DesignChapter 14: Development Team ManagementChapter 15: Product Use TestingPART FIVE: LaunchChapter 16: Strategic Launch PlanningChapter 17: Implementation of the Strategic PlanChapter 18: Market TestingChapter 19: Launch ManagementChapter 20: Public Policy IssuesAPPENDIXESAppendix A: Sources of Ideas Already GeneratedAppendix B: Other Techniques of Concept GenerationAppendix C: Small's Ideation Stimulator ChecklistAppendix D: The Marketing PlanAppendix E: Guidelines for Evaluating a New Products Program

Table of Contents

PART ONE: Overview and Opportunity Identification/SelectionChapter 1: The Strategic Elements of Product DevelopmentChapter 2: The New Products ProcessChapter 3: Opportunity Identification and Selection: Strategic Planning for New ProductsPART TWO: Concept GenerationChapter 4: Creativity and the Product ConceptChapter 5: Finding and Solving Customers' ProblemsChapter 6: Analytical Attribute Approaches: Introduction and Perceptual MappingChapter 7: Analytical Attribute Approaches: Trade-off Analysis and Qualitative TechniquesPART THREE: Concept/Project EvaluationChapter 8: The Concept Evaluation SystemChapter 9: Concept TestingChapter 10: The Full ScreenChapter 11: Sales Forecasting and Financial AnalysisChapter 12: Product ProtocolPART FOUR: DevelopmentChapter 13: DesignChapter 14: Development Team ManagementChapter 15: Product Use TestingPART FIVE: LaunchChapter 16: Strategic Launch PlanningChapter 17: Implementation of the Strategic PlanChapter 18: Market TestingChapter 19: Launch ManagementChapter 20: Public Policy IssuesAPPENDIXESAppendix A: Sources of Ideas Already GeneratedAppendix B: Other Techniques of Concept GenerationAppendix C: Small's Ideation Stimulator ChecklistAppendix D: The Marketing PlanAppendix E: Guidelines for Evaluating a New Products Program

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling New Products Management (Int'l Ed) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top