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Foreword GUY KAWASAKI xvii Acknowledgments xix Introduction What Is the New Relationship Marketing, and Why Is It Crucial to Businesses Today? xxiii PART ONE RELATIONSHIP MARKETING BASICS 1 Chapter 1 How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears 3 Chapter 2 The New Business Skills Everyone Needs 19 Chapter 3 How to Stay Connected, Yet Protect Your Time and Privacy 37 PART TWO NINE STEPS TO SIGNIFICANTLY GROWING YOUR BUSINESS THROUGH RELATIONSHIP MARKETING 51 Chapter 4 Step 1: Create a Solid Foundation With the Right Culture 53 Chapter 5 Step 2: Review Your Relationships and Chart Your Five Contact Circles 63 Chapter 6 Step 3: Assess and Improve Your Online Presence 85 Chapter 7 Step 4: Build Your Network and Become a Center of Influence 111 Chapter 8 Step 5: Become an Authority Through Quality Content 135 Chapter 9 Step 6: Turn Fans, Friends, and Followers Into Paying Customers 145 Chapter 10 Step 7: Go Offline to Optimize Your Online Marketing 157 Chapter 11 Step 8: Protect Yourself From the Dark Side of the New Web 173 Chapter 12 Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry Leader 183 Conclusion How to Adapt as Technology Changes: The Future of Relationship Marketing 195 Notes 203 Resources 207 Index 213
Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour A Day. Fast Company describes Mari as "a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World." Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter. Mari travels extensively nationally and internationally as an accomplished social media speaker and trainer. With her popular blog at MariSmith.com, and her large, loyal following on Facebook, Twitter, and now Google+, Mari is considered one of the top resources and thought leaders in the world of new media marketing.