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New Retro

Now available in paperback, "New Retro" shows how graphic designers reinterpret the past. Packed with both classic examples of graphic design, and the contemporary works influenced by them, this book includes an historical survey of graphic design, and a portfolio of the best international designs produced in recent years. Targeted at the international graphic-design market, "New Retro" is perfect for students, who are unlikely to have come across much of this material, and design professionals looking for inspiration from the past.
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Dermody and Breathnach, both designers and teachers of design, have created a book that approaches design history from the perspective of how the past informs the present. The introduction, a somewhat academic essay setting forth the premise of the book, offers rather obvious comments on design theory and history. Following that is a time line as conceptual framework for design history with examples of representative work from various periods and some modern designs influenced by them. Presenting a rich, profusely illustrated portfolio grouped logically into editorial, packaging, identity, and typographical and promotional design, the well-chosen examples are accompanied by short explanatory texts often incorporating the comments of the designers themselves. Verdict A fine portfolio section redeems an uninspired opening essay and a somewhat confusing time line. Students of design will be interested in the book, although the past/present theme doesn't always follow through.-Mark Woodhouse. Elmira Coll. Lib., NY Copyright 2010 Reed Business Information.

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