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The New Social Learning: A Guide to Transforming Organizations Through Social Media: A Guide to Transforming Organizations Through Social Media

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The New Social Learning

A Guide to Transforming Organizations Through Social Media: A Guide to Transforming Organizations Through Social Media

By Tony Bingham, Marcia L. Conner

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Format: Paperback, 240 pages
Other Information: 23 cm
Published In: United States, 01 September 2010
Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies. Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.

About the Author

Tony Bingham is president and chief executive officer of the American Society for Training & Development. ASTD's members and associates work in thousands of organizations across many industries in more than 100 countries. Before joining ASTD, Tony was the senior vice president, technology and operations for Britannica.com. Marcia L. Conner writes the Fast Company column www.fastcompany.com/blog/24386 Learn At All Levels. A former Fortune 500 learning chief, she is the coauthor of Creating a Learning Culture: Strategy, Practice & Technology and cocreator of Pistachio Consult-ing's Enterprise Microsharing Comparison. She has served FedEx, the Gap, Verizon Wireless, American Express, The Home Depot, Mars, WD-40, SocialText, and other global employers.

EAN: 9781605097022
ISBN: 1605097020
Publisher: Berrett-Koehler
Dimensions: 9 x 5.9 x 0.6 centimetres (0.36 kg)
Age Range: 15+ years
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